20.500.12556/DKUM-95038 Vpliv umetne inteligence na oblikovanje in razvoj spletnih mest v Wordpressu in Wixu The impact of artificial intelligence on website design and development in wordpress and wix V diplomskem delu se osredotočamo na uporabo umetne inteligence pri razvoju spletnih strani z uporabo platform WordPress in Wix. Cilj študije je bil preučiti, kako sofisticirana orodja umetne inteligence vplivajo na proces oblikovanja, razvoja in optimizacije spletnih strani ter koliko olajšajo delo uporabnikom z različnimi stopnjami tehničnega znanja. Teoretični del s poudarkom na njeni uporabi v spletnem svetu ponuja povzetek osnov umetne inteligence ter njenih metod, različic in trendov. Nato so preučene značilnosti spletnih strani in razvoj spletnih platform, s poudarkom na obsežnejših možnostih, ki jih ponujata WordPress in Wix. Praktična primerjava obeh platform, kjer so bile ocenjene funkcije, uporabniška izkušnja, stopnja prilagodljivosti in učinkovitost uporabe orodij umetne inteligence, je del empiričnega dela. Glede na ugotovitve analize WordPress zaradi svoje vsestranskosti in širokega nabora vtičnikov umetne inteligence ponuja več možnosti za sofisticirane in večje projekte, medtem ko je Wix zaradi vgrajenih funkcij umetne inteligence bolj primeren za začetnike in enostavnejše projekte. Glede na ugotovitve študije umetna inteligenca močno pospeši in poenostavi proces izdelave spletnih strani, hkrati pa ustvarja nove možnosti za optimizacijo in personalizacijo vsebin. The application of artificial intelligence to the development of websites using the WordPress and Wix platforms is the focus of the thesis. Examining how sophisticated AI tools impact the process of designing, developing, and optimizing websites as well as how much they facilitate work for users with varying degrees of technical expertise was the aim of the study. With a focus on its application in the online world, the theoretical section offers a summary of the fundamentals of artificial intelligence as well as its methods, varieties, and trends. The features of websites and the evolution of web platforms are then examined, with a focus on the more extensive options provided by WordPress and Wix. The practical comparison of the two platforms, where the features, user experience, degree of adaptability, and efficacy of the application of AI tools were evaluated, is part of the empirical section. According to the analysis's findings, WordPress provides more options for sophisticated and larger projects because of its versatility and wide range of AI plugins, while Wix is better suited for novices and simpler projects because of its built-in AI features. According to the study's findings, artificial intelligence greatly expedites and streamlines the process of building websites while simultaneously creating new avenues for content optimization and personalization. Umetna inteligenca spletna mesta WordPress Wix AI-orodja. Artificial intelligence websites WordPress Wix AI tools. true true false T. Mladenovikj] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-02 14:38:02 2025-09-26 11:33:27 2025-09-27 03:37:22 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.8:004.738.5 250607107 UN_Mladenovikj_Tamara_2025.pdf UN_Mladenovikj_Tamara_2025.pdf 1 1F30635B73D253CCFC3D8A3BEAD81137 0fe761f017486c66021580c1050b5648d1b79267145e0e1867cbec75fb20a3c4 adea0c12-9025-11f0-949c-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=198333 Ekonomsko-poslovna fakulteta 0 0 0