20.500.12556/DKUM-95070 Zeleno zavajanje in kriminaliteta belega ovratnika magistrsko delo Greenwashing and white-collar crime Z naraščajočim zanimanjem za trajnostne izdelke in okoljske pobude se podjetja vse bolj osredotočajo na trajnostno poslovanje in poudarjanje okoljske odgovornosti. V takšnem okolju se povečuje konkurenca glede okoljskega učinka, še posebej ob pomanjkljivem nadzoru in regulativi. To je spodbudilo pojav zavajajočih praks, znanih kot zeleno zavajanje (angl. greenwashing). Gre za kompleksen in večplasten pojav, ki hkrati deluje kot tržna taktika za pridobitev dobička in konkurenčne prednosti, oblika potrošniške ali korporativne goljufije ter sredstvo, s katerim institucije ustvarjajo vtis okoljske odgovornosti in prikrivajo okolju škodljive dejavnosti. Z vidika kriminalitete se zeleno zavajanje opredeljuje kot zloraba zaupanja, pri kateri podjetja prikrito škodujejo okolju in ne izpolnjujejo svojih prvotnih zavez. S kriminaliteto belega ovratnika se povezuje v naravi pojmov, metodah, namenu in motivu. Oba pojava temeljita na zlorabi zaupanja, manipulaciji informacij, izkoriščanju privilegiranega položaja in dostopa do nejavnih podatkov. Pogosto ga izvajajo ugledne korporacije, kot so Volkswagen, Shell, Zara ali H&M, z namenom pridobitve finančne koristi, izboljšanja ugleda in ohranjanja konkurenčne prednosti. Strategije vključujejo selektivno razkrivanje informacij, ponarejanje podatkov, simbolno oglaševanje in prikrivanje dejanskega vpliva na okolje. Ravnanja se pogosto izvajajo znotraj zakonitih okvirjev, a so etično vprašljiva, pri čemer je odgovornost razpršena, posledice pa so dolgotrajne, nevidne in težko prepoznavne, kar otežuje pravno sankcioniranje in identifikacijo žrtev. With the growing interest in sustainable products and environmental initiatives, companies are increasingly focusing on sustainable business practices and emphasizing environmental responsibility. In such an environment, competition regarding environmental impact intensifies, especially when oversight and regulation lag behind rapidly evolving market dynamics. This has encouraged the emergence of misleading practices known as greenwashing. It is a complex and multifaceted phenomenon that simultaneously functions as a marketing tactic to generate profit and gain competitive advantage, a form of consumer or corporate fraud, and a means by which institutions create the impression of environmental responsibility while concealing environmentally harmful activities. From a criminal perspective, greenwashing is defined as an abuse of trust, in which companies secretly harm the environment and fail to fulfil their original commitments to nature conservation. It is associated with white-collar crime in terms of the nature of the concepts, methods, purpose, and motivation. Both phenomena rely on the abuse of trust, manipulation of information, and exploitation of privileged positions and access to non-public data. It is frequently carried out by prominent corporations, such as Volkswagen, Shell, Zara, or H&M, with the aim of obtaining financial gain, enhancing reputation, and maintaining competitive advantage. Strategies include selective disclosure of information, data falsification, symbolic advertising, and concealment of actual environmental impact. These actions are often undertaken within legal frameworks but remain ethically questionable, with responsibility dispersed and consequences long-term, invisible, and difficult to identify, which complicates legal sanctioning and victim identification. zeleno zavajanje zloraba zaupanja magistrska dela sustainability greenwashing white collar crime abuse of trust environmental responsibility true true false V. Breznik Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-09-03 15:10:30 2025-12-16 08:54:18 2025-12-17 03:14:46 0000-00-00 00:00:00 2025 0 Ljubljana 2025 Ljubljana VI f., 80 str. 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 343.3/.7:502.131.1(043.2) 261548291 MAG_Breznik_Vesna_2025.pdf MAG_Breznik_Vesna_2025.pdf 1 1F1CEB8560ABA5E02C9055F64EE95AC9 c59749f003e1296f133b6f81a7a41c1a4edfb3781c60b87f5d8c0bc282d441c2 cdc47907-bfdb-11f0-97da-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=200580 Fakulteta za varnostne vede 0 0 0