20.500.12556/DKUM-95071 Ekonomska analiza poslovnega modela srednje velikega vinarstva v Sloveniji diplomsko delo Economic analysis of a business model for a medium-sized winery in Slovenia Diplomska naloga obravnava ekonomsko analizo poslovnega modela srednje velikega vinarstva v Sloveniji, pri čemer se osredotoča na konkretni primer družinskega podjetja Vinarstvo Šoštarič. Cilj raziskave je bil oceniti stroškovno in prihodkovno strukturo, učinkovitost poslovanja ter vpliv dodatnih dejavnosti, kot so turizem in degustacije, na stabilnost in dolgoročno vzdržnost poslovnega modela. Z metodo stroškovno-prihodkovne analize in izračunom ključnih ekonomskih kazalnikov (koeficient ekonomičnosti, donosnost prihodkov, ROI) so bili analizirani podatki o proizvodnji 20.000 litrov vina letno na 5 hektarjih vinogradov. Rezultati kažejo, da vinarstvo dosega koeficient ekonomičnosti 1,78, donosnost prihodkov 43,8 % in donosnost kapitala 33,4  %, kar potrjuje visoko učinkovitost poslovnega modela. Analiza občutljivosti dodatno prikazuje vpliv vremenskih tveganj in naraščajočih stroškov vhodnih surovin. Poseben poudarek je namenjen vlogi dopolnilnih dejavnosti, ki prispevajo k razpršitvi tveganj in izboljšanju tržne prepoznavnosti. V okviru SWOT analize so opredeljene ključne prednosti in izzivi vinarstva ter priložnosti za razvoj digitalne prodaje in povezovanja s turizmom. Ugotovitve raziskave so uporabne tako za analiziran primer, kot tudi za srednje velika vinarstva, ki iščejo optimalne strategije poslovanja, ter za oblikovalce kmetijske politike. Naloga vključuje konkretna priporočila za izboljšanje stroškovne učinkovitosti, povečanje prihodkov in večjo odpornost na zunanje dejavnike. This thesis presents an economic analysis of the business model of a medium-sized winery in Slovenia, focusing on a case study of the family-run enterprise Vinarstvo Šoštarič. The main objective was to evaluate cost and revenue structure, operational efficiency, and the impact of additional activities such as wine tourism and tastings on business stability and long-term viability. Using cost–revenue analysis and key economic indicators (economic coefficient, return on sales, ROI), the study examined a production volume of 20,000 litres of wine annually across 5 hectares of vineyards. The findings indicate a strong business performance, with an economic coefficient of 1.78, return on sales of 43.8%, and return on investment of 33.4%. Sensitivity analysis was applied to assess the effects of weather-related risks and rising input costs. Special attention was given to the role of complementary activities, which contribute to risk diversification and increased market visibility. The SWOT analysis highlighted the winery’s key strengths and challenges, as well as opportunities for digital sales development and tourism integration. The results of this research provide practical insights for medium-sized wineries seeking optimized business strategies, as well as for agricultural policy-makers. The thesis concludes with targeted recommendations for improving cost efficiency, increasing revenue, and strengthening resilience to external pressures. vinarstvo ekonomska analiza poslovni model stroškovna učinkovitost dopolnilne dejavnosti winemaking economic analysis business model cost efficiency complementary activities true true false M. Šoštarič Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-03 15:17:36 2025-10-17 09:08:08 2025-10-18 03:21:11 0000-00-00 00:00:00 2025 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VI, 78 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 663.2:631.1:338.432.5(043.2)=163.6 253593091 VS_Sostaric_Martin_2025.pdf VS_Sostaric_Martin_2025.pdf 1 0FA82BCF074CB9A0A99C7B347AFE99C1 91bf8966ab5528da2a7bc0cbf96b34aff14c6fc1c7e9aa1e2c7f1674840c6a8a 5c7bc2db-88cc-11f0-82a8-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=197501 Fakulteta za kmetijstvo in biosistemske vede 0 0 0