20.500.12556/DKUM-95129 Razvoj in vpliv digitalnih platform videa na zahtevo na tradicionalne televizijske sisteme magistrsko delo Development and impact of digital video on demand platforms on traditional television systems Naloga preučuje vpliv digitalnih platform za video na zahtevo (VOD), kot so Netflix, HBO Max in Disney+, na tradicionalne televizijske sisteme. Osredotoča se na analizo funkcionalnosti, uporabniške izkušnje in vsebinskih naborov teh platform ter raziskuje, kako oblikujejo vedenjske vzorce in preference uporabnikov. Poseben poudarek je namenjen vlogi algoritmov za priporočila pri izbiri vsebin, vplivu originalnih vsebin na konkurenčnost platform ter pomenu prilagodljivosti gledalnih izkušenj in personalizacije. Raziskava potrjuje trend prehoda od linearnega modela tradicionalne televizije k bolj prilagodljivim storitvam na zahtevo ter analizira ključne dejavnike, ki prispevajo k zmanjšanju gledanosti tradicionalne televizije. Ugotovitve nakazujejo, da VOD platforme s tehnološkimi inovacijami in prilagajanjem vsebin uporabnikom postopoma postajajo ena izmed prevladujočih oblik potrošnje avdiovizualnih vsebin. The study examines the impact of digital video-on-demand (VOD) platforms, such as Netflix, HBO Max, and Disney+, on traditional television systems. It focuses on analyzing the functionality, user experience, and content offerings of these platforms while exploring how they shape user behavior and preferences. Special emphasis is placed on the role of recommendation algorithms in content selection, the influence of original content on platform competitiveness, and the importance of viewing flexibility and personalization. The research confirms the trend of transitioning from the linear model of traditional television to more flexible on-demand services and analyzes key factors contributing to the decline in traditional television viewership. The findings indicate that VOD platforms, through technological innovations and content personalization, are gradually becoming one of the dominant forms of audiovisual content consumption. Video na zahtevo (VOD) tradicionalna televizija digitalne platforme Video on Demand (VOD) Traditional television Digital platforms true true false [N. Škrilec] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-09-05 11:24:58 2025-09-30 10:53:21 2025-12-03 03:11:13 0000-00-00 00:00:00 2025 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VIII, 75 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 075.2(043.2) 259599107 MAG_Skrilec_Nika_2025.pdf MAG_Skrilec_Nika_2025.pdf 1 C8C52584A242EE8E45785A4BE1B36E2B 04c59789894193a1b74c52779f8255a7df2c5aa28efa15f37d0dbcb015b412e0 d067cd50-8a3b-11f0-b26f-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=197716 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0