20.500.12556/DKUM-95171 Poslovni načrt za kozmetični salon Taja nails & beauty Business plan of the beauty salon taja nails & beauty Podjetništvo je danes ena izmed ključnih poti za osebni in poslovni razvoj, saj posameznikom omogoča uresničevanje idej in ustvarjanje novih poslovnih priložnosti. Čeprav je podjetniških pobud veliko, ostaja izziv, kako oblikovati uspešen koncept in ga udejanjiti v praksi. Namen je pripraviti poslovni načrt za kozmetični salon Taja Nails & Beauty, ki bo sprva specializiran za manikuro. V teoretičnem delu smo s pomočjo domače in tuje literature proučili temeljne pojme podjetništva, pomen poslovnega načrta ter značilnosti kozmetične dejavnosti. Poslovni načrt je bil pripravljen kot orodje za oceno izvedljivosti in usmerjanje razvoja podjetja. V raziskovalnem delu smo izvedli anketo med potencialnimi strankami z namenom ugotoviti njihove navade, pričakovanja in preference pri urejanju nohtov. Z obdelavo rezultatov smo pridobili vpogled v dejavnike, ki najbolj vplivajo na odločitev za obisk salona, kot so kakovost storitev, higiena, prijaznost osebja ter modni trendi. Raziskava je pokazala, da obstaja zadostno povpraševanje, ki podpira odprtje salona. Ugotovili smo tudi, da si večina anketiranih želi rednih mesečnih obiskov, pri čemer so najbolj priljubljene storitve permanentno lakiranje, geliranje in BIAB. Sklepna ugotovitev je, da poslovni načrt za Taja Nails & Beauty ponuja realne temelje za uspešno odprtje salona, hkrati pa nudi usmeritve za dolgoročni razvoj, širitev ponudbe in krepitev konkurenčne prednosti na lokalnem trgu. Entrepreneurship is today one of the key paths for personal and professional development, as it enables individuals to realize their ideas and create new business opportunities. Although entrepreneurial initiatives are numerous, the main challenge remains how to design a successful concept and put it into practice. The purpose of this thesis is to prepare a business plan for the beauty salon Taja Nails & Beauty, which will initially specialize in nail care services. In the theoretical part, domestic and international literature was reviewed to explore the fundamental concepts of entrepreneurship, the importance of a business plan, and the characteristics of the beauty industry. The business plan was developed as a tool for assessing feasibility and guiding the company’s growth. In the empirical part, a survey was conducted among potential customers with the aim of identifying their habits, expectations, and preferences in nail care. The analysis of the results provided insights into the key factors influencing the choice of a salon, such as service quality, hygiene, staff friendliness, and current fashion trends. The results showed sufficient demand to support the opening of the salon. Most respondents expressed a preference for regular monthly visits, with permanent polish, gel nails, and BIAB being the most popular services. The final conclusion is that the business plan for Taja Nails & Beauty provides realistic foundations for a successful salon launch, while also offering clear directions for long-term development, service expansion, and strengthening competitive advantage in the local market. Poslovni načrt podjetje kozmetični salon Business plan company beauty salon true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-08 14:58:32 2025-10-22 08:51:47 2025-10-23 03:14:56 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 254196995 UN_Vodopivec_Taja_2025.pdf UN_Vodopivec_Taja_2025.pdf 1 DC0A960303E94728D54A23B2879FD3E8 48ce19eac6b9ddce92c27449efdd210627abe5ba11dab0b2fa9fc6465e89b023 bbae68f8-8cd2-11f0-9059-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=197900 Fakulteta za organizacijske vede 0 0 0