20.500.12556/DKUM-95258 Vloga samozavesti in socialnih veščin pri razvoju inovativnosti in podjetniškem uspehu The impact of self-confidence and social skills on development of innovating and entrepreneurial success Diplomsko delo obravnava vpliv samozavesti in socialnih veščin na podjetniško uspešnost, s posebnim poudarkom na vlogi mehkih veščin pri razvoju inovativnih pristopov v podjetništvu. V teoretičnem delu smo predstavili ključne pojme kot so samozavest, socialne veščine, inovativnost in podjetniški uspeh, ter osvetlili njihovo medsebojno povezanost. Poudarjena je bila tudi vloga mehkih veščin kot dopolnilno tradicionalnim (trdim) znanjem na področjih, kot so vodenje, prodaja in razvoj novih idej. Empirični del temelji na dveh metodoloških pristopih, in sicer kvantitativni analizi ankete med slovenskimi podjetniki in kvalitativni analizi intervjujev, izvedenih z uporabo tematske analize. Zbrani podatki kažejo, da podjetniki ki ocenjujejo svojo samozavest kot visoko, pogosteje poročajo o večji poslovni rasti, boljši komunikaciji s strankami in večji sposobnosti prilagajanja trgu. Prav tako so socialne veščine, kot so pogajanje, mreženje in javno nastopanje, prepoznane kot ključni dejavniki uspeha in dolgoročne konkurenčnosti. Raziskava je potrdila večino zastavljenih hipotez, med drugim, da samozavest in socialne veščine pomembno prispevajo k podjetniškemu uspehu ter da uporaba inovativnih pristopov pozitivno vpliva na rast podjetja. Ugotovljeno je bilo tudi to, da se razvoj mehkih veščin najpogosteje izvaja skozi prakso in delo s strankami, medtem ko so formalne metode, kot so delavnice in coaching, sicer koristne, a manj razširjene. Diplomsko delo opozarja na potrebo po večji vključitvi razvoja mehkih veščin v izobraževalne programe in podjetniške podporne sisteme. Hkrati poudarja pomembnost samozavedanja in osebne rasti za trajnostno in inovativno podjetništvo v sodobnem poslovnem okolju. The thesis explores the impact of self-confidence and social skills on entrepreneurial success, with a special focus on the role of soft skills in developing innovative approaches in entrepreneurship. The theoretical part defines key concepts such as self-confidence, social skills, innovation, and business success, and emphasizes their interconnections. Particular attention is given to the growing importance of soft skills as a complement to traditional (hard) knowledge in areas such as leadership, sales, and the development of new ideas. The empirical part is based on two methodological approaches, a quantitative analysis of a survey among Slovenian entrepreneurs and qualitative analysis of interviews, conducted using thematic analysis. The collected data shows that entrepreneurs who rate their self-confidence as high more often report stronger business growth, better communication with clients, and greater adaptability to market changes. Social skills, such as negotiation, networking, and public speaking, are also recognized as key factors for success and long-term competitiveness. The research confirmed most of the proposed hypotheses, including the finding that self-confidence and social skills significantly contribute to entrepreneurial success, and that the use of innovative approaches positively affects business growth. It was also found that soft skills are most developed through practice and working with clients, while formal methods such as workshops and coaching, through helpful, are less frequently used. This thesis highlights the need for greater integration of soft skills development into educational programs and entrepreneurial support systems. It also underscores the importance of self-awareness and personal growth for sustainable and innovative entrepreneurship in today’s dynamic business environment. samozavest socialne veščine podjetniški uspeh inovativnost mehke veščine podjetništvo. self-confidence social skills entrepreneurial success innovativeness soft skills entrepreneurship. true true false L. Šoškić] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-10 13:07:18 2025-10-23 12:23:30 2025-10-24 03:23:29 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.95/.96 254456323 UN_Soskic_Luka_2025.pdf UN_Soskic_Luka_2025.pdf 1 E6125B82C020A85E4B1E11B800931226 dd869fd6b029b043f29638b3d763cbf930351ec9c2643e42319626d91db0dce1 fbff0156-9d70-11f0-8bbe-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199369 Ekonomsko-poslovna fakulteta 0 0 0