20.500.12556/DKUM-95353 Analiza promocije gastronomske ponudbe v svečini Analysis of the gastronomy promotion in svečina V diplomskem delu smo obravnavali ponudbo gastronomije, ki je prisotna v vinorodnem kraju Svečina in na promocijo tega kraja. Predvsem smo obravnavali pomen vina in kulinarike oziroma gastronomije, ki je glavni element turistične ponudbe te destinacije. Analizirali smo ponudbo lokalnih ponudnikov in dogodkov, ki jih prireajo, v kraju in na to kakšen pomen imajo za promocijo. Intervjuvali smo tudi dva mlada vinogradnika iz Svečine ter ugotovili, kakšen je njun pogled na turistično prepoznavnost kraja in kakšnih izboljšav si želita. Ugotovili smo nekaj ključnih pomanjkljivosti pri gradnji prepoznavnosti kraja: to je pomanjkljivost sodelovanja, saj šepa pri skupni promociji kraja, prav tako pa v destinaciji primanjkuje znanja za boljši marketing in interes do povezovanja lokalnih ponudnikov- s tem pa tudi ne prihaja do zastavljanja skupnih ciljev in skupne promocije. Podali smo tudi predloge, za izboljšanju prepoznavnosti destinacije. In this thesis, we examined the gastronomic offerings present in the wine-producing village of Svečina and the promotion of this area. We focused primarily on the importance of wine and cuisine, or gastronomy, which serves as the main element of the tourist offer in this destination. We analyzed the offerings of local providers and the events they organize in the village, as well as their significance for promotion. We also interviewed two young winemakers from Svečina to understand their perspectives on the village’s tourist recognition and the improvements they would like to see. We identified several key shortcomings in building the destination’s recognition: a lack of collaboration, which hinders joint promotion of the area, and insufficient knowledge in marketing and interest among local providers to cooperate. This results in the absence of shared goals and coordinated promotional activities. We also proposed recommendations for improving the destination’s visibility. Svečina gastronomija vino kulinarika promocija Svečina gastronomy wine culinary promotion true true false Z. Dajčman] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-15 11:55:32 2025-10-30 11:37:13 2025-10-31 03:22:52 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48:641 255400451 VS_Dajcman_Zala_2025.pdf VS_Dajcman_Zala_2025.pdf 1 FA45A397194B2F67667F9202AF423FFF fd10e64eeac85d782c40d6c130ae8b4405eea7f02c26f4b12e7e71a79305e579 4f08f4e5-a7a1-11f0-8d75-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199797 Ekonomsko-poslovna fakulteta 0 0 0