20.500.12556/DKUM-95377 Organizacijska kultura - potrebe organizacij in pričakovanja mladih odraslih Organizational culture - organizatonal needs and expectations of young adults Organizacijska kultura igra ključno vlogo pri oblikovanju delovne dinamike, zadovoljstva zaposlenih in dolgoročne uspešnosti podjetij. S prihodom generacij Y in Z se pojavljajo nova pričakovanja glede fleksibilnosti dela, vodenja, vrednot podjetja ter osebnega in kariernega razvoja. Mladi odrasli cenijo socialno pravičnost, vključenost, raznolikost, individualnost in samoizražanje, pri čemer manj sledijo tradicionalnim konvencijam. Razumevanje teh pričakovanj je ključno za privabljanje in zadrževanje talentov. Raziskava je preučevala dojemanje organizacijske kulture s strani mladih zaposlenih, njihove prioritete ter razkorak med pričakovanji in realnostjo. Uporabljene so bile kvantitativne in kvalitativne metode, vključno z anketami in poglobljenimi intervjuji. Analiza je pokazala, da mladi delovno kulturo pogosto dojemajo kot uravnoteženo, z elementi hibridnih organizacij, ki združujejo hierarhične strukture in fleksibilne prakse. Najbolj cenijo fleksibilnost dela, delo na daljavo, transparentno komunikacijo, inovativnost, vključevanje in enakopravnost, medtem ko vrednote podjetja igrajo manjšo vlogo pri praktičnih odločitvah o zaposlitvi. Pomembni dejavniki zadovoljstva in motivacije so ravnovesje med poklicnim in zasebnim življenjem, duševno zdravje, karierni razvoj, stalno učenje ter kakovostni medosebni odnosi. Rezultati kažejo, da organizacijska kultura pomembno vpliva na pripadnost, smiselnost dela in zavzetost zaposlenih. Priporočila za podjetja vključujejo spodbujanje fleksibilnih oblik dela, empatičnega vodenja, transparentne komunikacije in vključujočega ter inovativnega okolja. Sodobna kultura mora biti dinamična, prilagojena tehnološkim spremembam, globalizaciji in raznolikosti delovne sile, kar povečuje angažiranost, produktivnost in dolgoročno zvestobo zaposlenih. Organizational culture plays a crucial role in shaping work dynamics, employee satisfaction, and the long-term success of companies. With the arrival of Generations Y and Z, new expectations have emerged regarding work flexibility, leadership, corporate values, and personal and career development. Young adults value social justice, inclusion, diversity, individuality, and self-expression, while placing less emphasis on traditional conventions. Understanding these expectations is essential for attracting and retaining talent. The study examined young employees’ perceptions of organizational culture, their priorities, and the gap between expectations and reality. Both quantitative and qualitative methods were used, including surveys and in-depth interviews. The analysis revealed that young adults often perceive workplace culture as balanced, with elements of hybrid organizations that combine hierarchical structures and flexible practices. They highly value work flexibility, remote work, transparent communication, innovation, inclusion, and equality, whereas corporate values play a smaller role in practical employment decisions. Key factors for satisfaction and motivation include work-life balance, mental health, career development, continuous learning, and quality interpersonal relationships. The results indicate that organizational culture significantly influences employees’ sense of belonging, purpose at work, and engagement. Recommendations for companies include promoting flexible work arrangements, empathetic leadership, transparent communication, and inclusive, innovative environments. Modern organizational culture should be dynamic, adapting to technological changes, globalization, and workforce diversity, thereby enhancing engagement, productivity, and long-term employee loyalty. Organizacijska kultura mladi odrasli generacija Y in Z zadovoljstvo zaposlenih zavzetost zaposlenih karierni razvoj delovno okolje vrednote podjetja Organizational culture Young adults Generation Y and Z Employee satisfaction Employee engagement Career development Work environment Corporate values true true false T. Kos] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-09-16 01:00:40 2025-11-06 14:01:25 2025-11-07 03:14:59 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.73 256210179 MAG_Kos_Tina_2025.pdf MAG_Kos_Tina_2025.pdf 1 BDA47DCD224B2355C920FC87C3BDC761 1b7c1e51e3b4270c7776b457f0ad3ba0372c57f7bb4ed7bf7eb0a91c74555c71 195b727c-a459-11f0-861a-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199715 Ekonomsko-poslovna fakulteta 0 0 0