20.500.12556/DKUM-95466 Med samozavestjo in realnostjo: vloga kognitivne pristranskosti v slovenskem podjetništvu Between confidence and reality: the role of cognitive bias in slovenian entrepreneurship V podjetniškem okolju odločitve nastajajo v pogojih nepopolnih informacij in časovnih omejitev, zato kognitivne pristranskosti ter raven samozavesti odločilno usmerjajo izbire in njihove izide. V središče postavljamo vpliv kognitivnih pristranskosti, zlasti učinka Dunning-Kruger, na podjetniško odločanje ter vlogo samozavesti in podpornega okolja kot ključnih dejavnikov podjetnikove poti od ideje do uresničitve. Namen raziskave je bil ugotoviti, v kolikšni meri med slovenskimi podjetniki prihaja do precenjevanja lastnih sposobnosti, kako samozavest vpliva na njihovo podjetniško delovanje in sprejemanje odločitev in kako podjetniki dojemajo podporno okolje za razvoj podjetništva. Teoretični del temelji na sistematičnem pregledu domače in tuje znanstveno-raziskovalne literature, pri čemer smo s pomočjo različnih metod pripravili osnovo za praktični del raziskovanja. Empirični del združuje kvantitativni in kvalitativni pristop za celostno obravnavo raziskovalnega problema. V okviru kvantitativne metode smo uporabili anketni vprašalnik, za kvalitativni pristop pa smo pripravili polstrukturirane intervjuje. Rezultati raziskave kažejo na pomembno vlogo kognitivnih pristranskosti na podjetniško odločanje, saj samozavest in optimizem delujeta kot gonilo podjetniške aktivnosti, vendar lahko ob zanemarjanju lastnih omejitev vodita s precenjevanjem lastnih sposobnosti do neracionalnih odločitev. Pri tem je lahko pomemben korektiv podporno okolje za razvoj podjetništva, saj nudi podjetnikom v različnih fazah njihovega razvoja mentorsko, institucionalno in finančno podporo, vendar pa je bilo v okviru raziskovanja zaznati pomanjkljivo informiranost podjetnikov o obstoječih oblikah podpore, kar potencialno zmanjšuje uporabo okolja. V prihodnje predlagamo, da se za spodbujanje trajnostnega podjetništva v Sloveniji razvije podjetnikom bolj prilagojene podporne mehanizme, ki naslavljajo vzroke in posledice kognitivnih pristranskosti, s čimer bi sistematično ustvarjali pogoje za rast podjetniške aktivnosti. Pri tem bi se morali v okviru raziskovanja osredotočiti na razumevanje realnih potreb podjetnikov, s čimer bi ustvarili inovativen in prilagodljiv podjetniški ekosistem, ki bi uravnotežil vpliv sicer priporočljive samozavesti podjetnikov, pa vendar prispeval k premišljenim podjetniškim odločitvam. In the entrepreneurial environment, decisions are made under conditions of incomplete information and time constraints, therefore cognitive biases and the level of self-confidence decisively guide choices and their outcomes. We place at the centre the influence of cognitive biases, particularly the Dunning–Kruger effect, on entrepreneurial decision-making, as well as the role of self-confidence and the support environment as key factors along the entrepreneur’s path from idea to implementation. The aim of the study was to determine the extent to which Slovenian entrepreneurs overestimate their own abilities, how self-confidence affects their entrepreneurial activity and decision-making, and how entrepreneurs perceive the support environment for the development of entrepreneurship. The theoretical part is based on a systematic review of domestic and international scholarly literature, which provided the foundation for the practical part of the research. The empirical part combines quantitative and qualitative approaches to offer a comprehensive treatment of the research problem. In the quantitative strand we used a survey questionnaire, and for the qualitative strand we conducted semi-structured interviews. The results show that cognitive biases play an important role in entrepreneurial decision-making, since self-confidence and optimism act as drivers of entrepreneurial activity, yet neglect of one’s own limitations can, through overestimation of abilities, lead to irrational decisions. An important corrective may be the support environment for the development of entrepreneurship, as it offers mentoring, institutional and financial support at different stages of entrepreneurs’ development, although the study identified limited awareness of the available forms of support, which potentially reduces the use of this environment. Looking ahead, we propose the development of support mechanisms that are better tailored to entrepreneurs and address the causes and consequences of cognitive biases, thereby systematically creating conditions for the growth of entrepreneurial activity in Slovenia. Future research should focus on understanding the real needs of entrepreneurs in order to create an innovative and adaptable entrepreneurial ecosystem that balances the benefits of self-confidence with well-considered entrepreneurial decisions. podjetništvo podjetniške odločitve kognitivne pristranskosti učinek Dunning-Kruger podporno okolje za razvoj podjetništva entrepreneurship entrepreneurial desicion-making cognitive biases Dunning-Kruger effect supportive environment for entrepreneurship development true true false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-09-19 13:40:41 2025-10-24 11:33:42 2025-10-25 03:26:06 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 254646531 MAG_Ulcar_Lea_2025.pdf MAG_Ulcar_Lea_2025.pdf 1 16FE33D75C33948E3E7129776694154A 60d4f9228373c05cef358831a1bd5daafbfeeaea4fbc09fb2509b58c74d05a32 93a2f5f6-9783-11f0-88a2-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=198928 Fakulteta za organizacijske vede 0 0 0