20.500.12556/DKUM-95481 From Teran to Tourism: Discovering the Opportunities of the Slovenian Wine-Growing District Karst discovering the opportunities of the Slovenian wine-growing district Karst Od terana do turizma: odkrivanje priložnosti Slovenskega vinorodnega okoliša Kras 2nd cycle master's studies graduate thesis This master's thesis examines the potential of the Karst wine-growing district in Slovenia as a wine tourism destination, with a particular focus on the role of Teran wine. Despite its rich cultural heritage and unique terroir, the Karst has remained underrepresented in national tourism promotion. The study was designed to explore how the region's natural, cultural, and gastronomic assets could be used to enhance the development of a more competitive and distinctive wine tourism offering. A mixed methods approach was employed, in which a quantitative survey was conducted among tourists and local residents at wine-related events, and qualitative interviews were carried out with local winemakers. Participants’ perceptions, motivations, and associations related to the Karst wine-growing district were analyzed, while insights into the development of wine tourism and regional challenges were gathered through the interviews. The findings indicated both barriers and opportunities in the region’s wine tourism development. While limited visibility and weak coordination among stakeholders involved in tourism and winemaking were identified as key challenges, significant potential was also recognized, rooted in the Karst’s cultural heritage, natural landscape, and winemaking traditions. Efforts to enhance the visibility and competitiveness of the Karst as a wine tourism destination are supported through practical recommendations and contributions to the academic discourse on destination development. Magistrska naloga preučuje potencial vinorodne dežele Kras v Sloveniji kot vinsko-turistične destinacije, s posebnim poudarkom na vlogi vina teran. Kljub bogati kulturni dediščini in edinstvenemu terroir-ju je Kras na državni ravni še vedno slabo turistično promoviran. Namen študije magistrske naloge je raziskati, kako bi lahko naravne, kulturne in gastronomske elemente regije uporabili za razvoj promocije Krasa kot konkurenčne in prepoznavne vinsko-turistične lokacije. V študiji smo uporabili kombinirano metodo raziskovanja. Kvantitativna metoda temelji na anketiranju turistov in lokalnih prebivalcev na vinskih dogodkih, medtem ko kvalitativni del vsebuje intervjuje z lokalnimi vinarji. V kvantitativnem delu smo analizirali zaznavanje, motivacijo in asociacije udeležencev v povezavi z vinorodno deželo Kras. S pomočjo intervjujev pa smo pridobili pogled lokalnih vinarjev na razvoj vinskega turizma in izzive v regiji. Ugotovitve so pokazale tako ovire kot tudi priložnosti za razvoj vinskega turizma na Krasu. V raziskavi smo kot ključni izziv prepoznali slabo prepoznavnost in okrnjeno sodelovanje med kraškimi deležniki na področju turizma in vinarstva. Hkrati smo na omenjenem področju prepoznali pomembno razvojno priložnost, saj je Kras zakladnica kulturne dediščine, naravne krajine in vinogradniške tradicije. Prizadevanja za izboljšanje prepoznavnosti in konkurenčnosti Krasa kot vinsko-turistične destinacije podpirajo s praktičnimi priporočili in prispevki k akademski razpravi o razvoju turističnih destinacij. Karst wine tourism Teran wine tourism in Slovenia destination development Kras vinski turizem teran vinski turizem v Sloveniji razvoj destinacije true true false [E. Ibragimova] Angleški jezik Slovenski jezik Magistrsko delo/naloga 2025-09-22 09:11:33 2025-10-28 09:33:15 2025-10-29 03:22:32 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 118 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-6:641/642(497.472)(043.2) 255011075 MAG_Ibragimova_Elizaveta_2025.pdf MAG_Ibragimova_Elizaveta_2025.pdf 1 A599544750E5A9FF42E9ECFDB6AFD250 6ad04d3858ae35a89c670c0630aac738f0334d19fd3f29fe760f577476583cdb 0e7c5ed5-a676-11f0-97d1-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199774 Fakulteta za turizem 0 0 0