20.500.12556/DKUM-95547 Prihodnost ekoloških pridelkov med slovenskimi potrošniki The future of organic products among slovenian consumers Skozi diplomsko delo bomo ugotovili, da sta ozaveščanje in povpraševanje po ekoloških pridelkih čedalje večja. Kupci z leti vse bolj postavljajo na prvo mesto svoje zdravje in naravo. Posledično se cene ekoloških pridelkov višajo zaradi višjih proizvodnih stroškov in manjšega obsega proizvodnje. Za večji donos ekoloških proizvodov bodo morali kmetje optimizirati organizacijo in distribucijo teh. Dostopnost ekoloških proizvodov se z leti izboljšuje, saj so danes pridelki na voljo skoraj v vseh specializiranih trgovinah, marketih in na tržnicah. Zaradi slabe izobrazbe potrošnikov glede ekološke hrane in označb, po katerih prepoznamo ekološke proizvode, se nekateri kupci počutijo zavedeni. Nekateri ponudniki hrane z različnimi marketinškimi potezami zavajajo potrošnike z nazivi produktov, ki dajejo občutek, da so proizvodi ekološko pridelani. Za potrošnike sta zelo pomembna prepoznavanje osnov ekološko pridelane hrane in njena prepoznavnost na trgu. Through this thesis, we will find that awareness and demand for organic produce is growing. Over the years, customers have increasingly prioritised their health and the importance of nature and the environment. As a result, the prices of organic produce are rising due to higher production costs and lower production volumes. To achieve higher yields of organic products, farmers will need to optimise organisation and distribution. The availability of organic products has been improving over the years, and these products can now be found in nearly all specialised stores, supermarkets, and markets. Due to a lack of consumer education regarding organic food and the labels that identify organic products, some customers feel misled. Some food providers use various marketing tactics to deceive consumers with product names that give the impression that the product is organic. It is very important for consumers to recognise the fundamentals of organically produced food and its visibility in the market. ekološki pridelki potrošniki zdravje prepoznavnost povpraševanje organic products consumers health recognition inquiry true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-25 08:32:31 2025-12-15 12:48:06 2025-12-16 03:09:10 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 261433859 VS_Pungerl_Erika_2025.pdf VS_Pungerl_Erika_2025.pdf 1 A39A93AB67455726C20933F190A8308A ed560759645cc748fdf075c064cd2f767030c5b5bda076de892b30737e64af82 6d789bed-99de-11f0-a1be-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199174 Fakulteta za organizacijske vede 0 0 0