20.500.12556/DKUM-95556 Digitalna preobrazba varnosti v turizmu z uporabo umetne inteligence: študija primera destinacije Slovenija študija primera destinacije Slovenija Digital transformation of safety in tourism with the use of artificial intelligence: a case study of Slovenia as a tourist destination diplomsko delo visokošolskega strokovnega študija Varnost je postala ena izmed ključnih komponent sodobnega turizma, saj neposredno vpliva na konkurenčnost destinacije, kakovost storitev in zaupanje turistov. Zaključno delo obravnava pomen digitalne preobrazbe varnosti v turizmu, s poudarkom na uporabi umetne inteligence, namen raziskave pa je bil preučiti, kako digitalne tehnologije v povezavi z umetno inteligenco prispevajo k povečanju varnosti turistov ter k razvoju destinacije. V teoretičnem delu smo opredelili povezavo med turizmom, varnostjo in tehnologijo, s posebnim poudarkom na vlogi umetne inteligence. Empirični del temelji na kvalitativni raziskavi s strokovnjaki s področja turizma, varnosti in tehnologije. Rezultati so pokazali, da umetna inteligenca prispeva k hitrejšemu prepoznavanju groženj, učinkovitejšemu kriznemu komuniciranju ter večjemu občutku varnosti na destinaciji. Ključne ovire se kažejo kot pomanjkanje finančnih sredstev, digitalnih kompetenc in sodelovanja med deležniki. Raziskava tako prispeva k razumevanju priložnosti in izzivov digitalne preobrazbe v turizmu, hkrati pa ponuja smernice za razvoj inovativnih varnostnih rešitev na destinaciji Slovenija. Safety has become one of the components of contemporary tourism, as it directly affects the competitiveness of a destination, the quality of services, and the trust of tourists. This thesis examines the significance of the digital transformation of safety in tourism, with particular emphasis on the application of artificial intelligence. The aim of the research was to investigate how digital technologies, in conjunction with artificial intelligence, contribute to enhancing the safety of tourists as well as to the overall development of the destination. The theoretical part defines the interrelationship between tourism, safety, and technology, with special attention given to the role of artificial intelligence. The empirical section is based on qualitative research conducted with experts in the fields of tourism, safety, and technology. The findings indicate that artificial intelligence facilitates faster threat detection, more effective crisis communication, and a heightened sense of safety. Key obstacles were identified in the form of insufficient financial resources, limited digital competencies, and a lack of cooperation among stakeholders. The study therefore contributes to a deeper understanding of the opportunities and challenges associated with the digital transformation of tourism, while also providing guidelines for the development of innovative safety solutions within the context of the Slovenian tourism sector. turizem varnost digitalna preobrazba umetna inteligenca turistična destinacija tourism safety digital transformation artificial intelligence tourist destination true true false [G. Župevc] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-25 12:32:47 2025-10-28 14:51:52 2025-10-29 03:22:32 0000-00-00 00:00:00 2025 0 Maribor 0 Brežice 67 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48:351.757:004.8(043.2) 255111427 VS_Zupevc_Gea_2025.pdf VS_Zupevc_Gea_2025.pdf 1 04036D61F3C0B4E6D8B88DE914D83AD4 c9c01f83b3671defaa8304988040d99f38ff5377c20a2fd6924663fdf92f07b4 4b7b7468-9d20-11f0-8bbe-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199341 Fakulteta za turizem 0 0 0