20.500.12556/DKUM-95557 Destinacijski management : razvoj in oblikovanje turistične destinacije Zasavje razvoj in oblikovanje turistične destinacije Zasavje Destination management : development and design of the tourist destination Zasavje magistrsko delo Destinacijski management predstavlja osnovo za razvoj in uspeh turistične destinacije. Načrtovanje in upravljanje destinacije predstavljata podlogo za razvoj le-te, pri tem pa je pomembno, da se tega lotimo strateško. Skozi magistrsko delo smo opredelili turistično destinacijo, destinacijski management in organizacije za destinacijski management. Naš fokus je predstavljala možnost vzpostavitve organizacije za destinacijski management v zasavski regiji. Skozi nalogo smo predstavili dobre prakse destinacijskega managementa v Sloveniji, nato pa smo se fokusirali na Zasavje in dosedanje poskuse vzpostavitve krovne organizacije za razvoj turizma ter na potenciale regije. V empirični raziskavi smo izvedli dva sklopa intervjujev. Prvi sklop je bil namenjen predstavnikom destinacij, ki smo jih predstavili kot primere dobrih praks, drugi pa turističnim deležnikom znotraj Zasavja. Kot rezultat našega dela smo na podlagi ugotovitev iz teoretičnega in empiričnega dela predlagali model destinacijskega managementa Zasavja in podali predloge za vzpostavitev destinacijskega managementa znotraj Zasavja. Destination management serves as the foundation for the developmend and sucess of a tourist destination. The planning and management of a destination provide the framework for its growth, and it is essential to approach this strategically. This Master's thesis defines the concepts of a tourist destination, destination management, and destination management organizations. Its main goal is to explore the potential for establishment of a destination management organization in the Zasavje region. In the thesis we presented the best practices of destination management within Slovenia, and then we focused on the Zasavje region, its previous attempts to establish a destination management organization, and presented the potential of the region. In the empirical part of the research, we conduted two sets of interviews – first set with the representatives of the destinations presented as best practice examples, and the second set with the tourism stakeholders in Zasavje. As a result of our thesis, based on the findings from both theoretial and empirical research, we proposed a model for the destination management in the Zasavje region and measures for establishment of a destination management in the Zasavje region. turistična destinacija destinacijski management organizacija za destinacijski management Zasavje tourist destination destination management destination management organization Zasavje true true false [N. Mešiček] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-09-25 13:15:49 2025-10-28 14:32:54 2025-10-29 03:22:32 0000-00-00 00:00:00 2025 0 Maribor 0 Brežice 107 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48:005(497.4Zasavje)(043.2) 255105283 MAG_Mesicek_Nina_2025.pdf MAG_Mesicek_Nina_2025.pdf 1 6DE3296FBE4ECCB40D1914232CD75A29 0f273f0688e7a12fa24b7229e7c158a00a98a0d6d8d3af7e3af4137cfe3e77ed 419554cb-9a04-11f0-a1be-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199203 Fakulteta za turizem 0 0 0