20.500.12556/DKUM-95645 Izdelki in storitve, ki potrošnikom prinašajo srečo Products and services that bring happiness to consumers V magistrskem delu smo raziskali, kateri izdelki in storitve ljudem prinašajo občutek sreče. V teoretičnem delu smo predstavili temeljne pristope k razumevanju sreče, opredelili razliko med izkustvenimi in materialnimi nakupi ter osvetlili dejavnike, ki vplivajo na zadovoljstvo posameznika ob potrošnji. V raziskovalnem delu smo izvedli anketo med potrošniki, s katero smo ugotavljali, kateri izdelki in storitve se najpogosteje povezujejo z občutkom sreče ter kako na izbiro vplivajo starost, življenjski slog in vrednote. Rezultati kažejo, da ljudje srečo pogosteje pripisujejo storitvam, povezanim z doživetji, druženjem in prostim časom, medtem ko imajo materialni izdelki krajši učinek zadovoljstva. Posebno pomembno se izkaže zaznavanje pravične cene in kakovosti, saj ta dejavnika odločilno vplivata na občutek vrednosti in pozitivno uporabniško izkušnjo. Naloga potrjuje, da se trajnejša sreča pogosteje povezuje z izkustvenimi storitvami kot pa z materialnimi dobrinami ter ponuja vpogled v to, kako podjetja lahko s ponudbo izdelkov in storitev prispevajo k večjemu zadovoljstvu potrošnikov. In our master's thesis, we investigated which products and services bring people a sense of happiness. In the theoretical part, we presented the basic approaches to understanding happiness, defined the difference between experiential and material purchases, and highlighted the factors that influence an individual's satisfaction with consumption. In the research part, we conducted a consumer survey to determine which products and services are most often associated with happiness and how age, lifestyle, and values influence choice. The results show that people more often attribute happiness to services related to experiences, socialising and leisure time, while material products have a shorter-lived effect on satisfaction. The perception of fair price and quality proves to be particularly important, as these factors have a decisive influence on the feeling of value and a positive user experience. The study confirms that lasting happiness is more often associated with experiential services than with material goods and offers insight into how companies can contribute to greater consumer satisfaction through their product and service offerings. Fizični izdelek sreča storitev Physical product happiness service true true false N. Koziker] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-10-04 19:31:09 2025-12-02 10:58:37 2025-12-03 03:11:54 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366.1 259551491 MAG_Koziker_Nika_2025.pdf MAG_Koziker_Nika_2025.pdf 1 CF86B6BC0D6A0CCFDA82309DADA94709 55be90db477cfc311015be7af50f290adcbf0ae4c3c45ab4b484b03e8606ecdc e34f4876-c623-11f0-815e-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=200802 Ekonomsko-poslovna fakulteta 0 0 0