20.500.12556/DKUM-95726 Analiza študije primera vzpostavljene dobavne verige na razvoj kmetije kot proizvodno-socialno enoto magistrsko delo Case study analysis of an established supply chain on the development of a farm as a social production unit Magistrsko delo obravnava analizo študije primera vzpostavljene dobavne verige na kmetiji Hecl, ki deluje kot proizvodna, ekonomska in socialna enota. Namen raziskave je bil ugotoviti, kako kratka in lokalno usmerjena dobavna veriga vpliva na proizvodno učinkovitost, ekonomsko vzdržnost in vlogo kmetije v lokalni skupnosti. V raziskavi so bili uporabljeni kvalitativni pristopi, predvsem polstrukturiran intervju z nosilcem dejavnosti, in analiza statističnih podatkov o zaposlovanju, prihodkih in strukturi prodaje v obdobju petih let. Podatki so bili obdelani v programu Excel. Rezultati so pokazali, da je uvedba predelovalnega obrata in lastne prodaje omogočila večjo dodano vrednost mleka, izboljšala nadzor nad kakovostjo in povečala prepoznavnost blagovne znamke. Število zaposlenih se je povečalo, kar je prispevalo k lokalnemu zaposlovanju in medgeneracijskemu sodelovanju. Ekonomska analiza je razkrila stabilnejše prihodke, večjo tržno neodvisnost in boljše izkoriščanje proizvodnih kapacitet. Analiza tržnih poti za posamezne izdelke (mleko, skuta, jogurt, trdi sir) je pokazala, da neposredna prodaja in povezovanje z lokalnimi trgovci prinašata višje prihodke v primerjavi s prodajo surovega mleka. Sklepno lahko ugotovimo, da kratka dobavna veriga prispeva k večji odpornosti kmetije na tržne spremembe in krepi njeno vlogo kot gospodarskega in socialnega akterja v regiji. Študija primera kmetije Hecl potrjuje, da celostno upravljanje proizvodnih, ekonomskih in socialnih funkcij predstavlja ključen dejavnik trajnostnega razvoja kmetijstva. The master's thesis presents a case study analysis of an established supply chain at the Hecl farm, which operates as a production, economic, and social unit. The purpose of the research was to determine how a short and locally oriented supply chain affects production efficiency, economic sustainability, and the farm’s role in the local community. The study applied qualitative research methods, primarily a semi-structured interview with the farm owner, along with statistical analysis of employment, revenue, and sales structure over a five-year period. Data were processed using Microsoft Excel. The results show that the introduction of a processing facility and direct sales increased the added value of milk, improved quality control, and enhanced brand recognition. The number of employees increased, contributing to local employment and intergenerational cooperation. The economic analysis revealed more stable revenues, greater market independence, and better utilization of production capacities. The analysis of marketing channels for individual products (milk, cottage cheese, yogurt, hard cheese) demonstrated that direct sales and cooperation with local retailers yield higher revenues compared to selling raw milk. In conclusion, the short supply chain contributes to the farm’s greater resilience to market fluctuations and strengthens its role as an economic and social actor in the region. The case study of the Hecl farm confirms that comprehensive management of production, economic, and social functions is a key factor in the sustainable development of agriculture dobavna veriga kmetija Hecl ekonomska analiza socialni vidik supply chain farm Hecl economic analysis social aspects true true false J. Ivanuša Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-10-15 20:15:37 2025-11-26 11:26:18 2025-11-27 03:13:42 0000-00-00 00:00:00 2025 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VI, 56, [2] str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 631.1:338.439.6(043)=163.6 258764803 MAG_Ivanusa_Jan_2025.pdf MAG_Ivanusa_Jan_2025.pdf 1 8B72CFF1D02E92335232B402417D191B f47ca012525209cb881c2df3bc5846076632204a29b05dd28cf53f246ed41868 6930c2eb-aa8b-11f0-984b-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199944 Fakulteta za kmetijstvo in biosistemske vede 0 0 0