20.500.12556/DKUM-96121 Pričakovanja potrošnikov glede cene bitcoina Consumer expectations regarding the price of bitcoin Bitcoin je ena največjih in hkrati najvplivnejših inovacij v človeški zgodovini. S svojo decentraliziranostjo prinaša resen izziv trenutnemu denarnemu sistemu in ga postavlja pod vprašaj. Njegova vrednost se pogosto odziva na tehnološke, ekonomske in psihološke dejavnike, zato nihanje vrednosti vpliva tudi na pričakovanja malih vlagateljev. Proučevali smo, kakšno vrednost bitcoina pričakujejo anketirani potrošniki na kratek, srednji in dolgi rok. Analizirali smo kriptovalute in razloge, zakaj je bitcoin smiselno obravnavati ločeno, hkrati pa proučili vlogo, ki jo imajo pričakovanja v ekonomiji. Kljub nekaterim poskusom napovedi vrednosti bitcoina je zaradi deficita literature na to temo raziskava, ki smo jo izvedli, podala dodaten uvid v razpoloženja anketirancev skozi tri zastavljena časovna obdobja. Ugotovitve prav tako kažejo na vpliv, ki ga imajo na pričakovanja glede vrednosti spol, status vlaganja v kriptovalute in status vlaganja v bitcoin. Bitcoin is one of the most significant and influential innovations in human history. Through its decentralization, it poses a substantial challenge to the current monetary system and calls its structure into question. Its value frequently responds to technological, economic, and psychological factors, which means that price volatility also shapes the expectations of retail investors. We examined the price of bitcoin that surveyed consumers expect in the short, medium, and long term. We analysed cryptocurrencies and the reasons why bitcoin should be considered separately, while also exploring the role that expectations play in economics. Despite several attempts to forecast bitcoin’s price, the lack of literature on this topic means that our study provides an additional insight into respondents’ sentiment across the three time horizons. The findings also indicate the influence that gender, cryptocurrency investment status, and bitcoin investment status have on price expectations. bitcoin kriptovalute potrošniki pričakovanje bitcoin cryptocurrencies consumers expectations true true false J. Bezjak] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-12-02 22:16:42 2026-05-07 13:59:04 2026-05-08 03:09:27 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 336.74:366 277408003 VS_Bezjak_Jure_2026.pdf VS_Bezjak_Jure_2026.pdf 1 5402A6CB416E527E799491A9C549F294 6e3f6c9e05723b32876a27353016bab88e8171538efadd1a27bbfeb699b08c30 ff76ca6f-3cae-11f1-ab29-00155d0001a1 https://dk.um.si/Dokument.php?lang=slv&id=205461 Ekonomsko-poslovna fakulteta 0 0 0