20.500.12556/DKUM-96177 Digitalizacija mikro podjetja Digitalization of a micro-enterprise V magistrskem delu smo raziskovali pomen digitalizacije mikro podjetij in ga prikazali na konkretnem primeru podjetja Pangerc Design, Jan Pangerc s. p. Danes se poslovno okolje hitro spreminja, zato je za podjetja pomembno, da spremljajo sodobne trende. Treba je omeniti, da so mikro podjetja omejena z resursi, vendar se lahko kljub temu s primerno izbiro digitalnih orodij prav tako digitalizirajo in povečajo svojo učinkovitost, preglednost in konkurenčnost. V delu smo analizirali trenutno stanje podjetja ter na podlagi ugotovitev izpostavili ključne priložnosti in oblikovali usmeritve za postopno vpeljevanje digitalizacije, ki so prilagojene dejanskim zmožnostim in potrebam podjetja. Ključni rezultat je izdelava spletne strani podjetja in vzpostavitev elektronske pošte na lastni domeni, kar predstavlja prvi korak k postopni digitalizaciji. Poleg tega smo pripravili predloge za nadaljnji potek digitalizacije, kot so uporaba orodij za projektno vodenje, sistemi za upravljanje odnosov s strankami, uvedba spletne trgovine itd. Rezultati so pokazali, da lahko tudi mikro podjetja, ki imajo omejene resurse, z ustrezno strategijo in postopnim uvajanjem digitalnih informacijskih rešitev izboljšajo svojo digitalno zrelost. Digitalizacija za mikro podjetja je v današnjih časih nujna in tudi dosegljiva, če jo izvajajo postopoma ter z uporabo stroškovno učinkovitih in uporabniku prijaznih orodij. This master’s thesis explores the importance of digitalization in micro enterprises, illustrated through the case study of Pangerc Design, Jan Pangerc s.p. Today’s business environment is rapidly changing, making it essential for companies to follow these trends. It is important to note that micro enterprises are limited in resources; however, with the right selection of digital tools, they can also undergo digital transformation and enhance their efficiency, transparency, and competitiveness. The thesis analyses the company’s current state and, based on the findings, highlights key opportunities and develops guidelines for the gradual implementation of digitalization tailored to the company’s actual capabilities and needs. The key result is the creation of the company’s website and the establishment of an email system on its own domain, representing the first step toward gradual digitalization. In addition, the thesis provides suggestions for further digital progress, such as the use of project management tools, customer relationship management systems, and the introduction of an online store. The results show that even micro enterprises with limited resources can improve their digital maturity through an appropriate strategy and gradual implementation of digital information solutions. In today’s world, digitalization is both essential and achievable for micro enterprises if carried out step by step using cost-effective and user-friendly tools. digitalizacija mikro podjetje Pangerc Design spletna stran digitalization micro enterprise Pangerc Design website true true false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-12-08 11:43:06 2026-01-16 12:51:12 2026-01-17 03:13:19 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 265003779 MAG_Simunkovic_Blaz_2025.pdf MAG_Simunkovic_Blaz_2025.pdf 1 5761C8D7460293973575C0E0B3AB6A2E ccb35c66ec8755471b3d39842b2bf059790b850760a2e726cb3b38af5d9e683b a836afb8-d4eb-11f0-b0df-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=201277 Fakulteta za organizacijske vede 0 0 0