20.500.12556/DKUM-96421 Umetna inteligenca v poslovni analitiki Artificial intelligence in business analytics Umetna inteligenca ima vse pomembnejšo vlogo v poslovni analitiki, saj omogoča učinkovitejšo obdelavo velikih količin podatkov ter odkrivanje vzorcev, ki jih s tradicionalnimi analitičnimi metodami ni mogoče zaznati. Podjetjem omogoča hitrejše in bolj utemeljeno sprejemanje poslovnih odločitev ter izboljšanje učinkovitosti poslovnih procesov. Magistrsko delo obravnava uporabo umetne inteligence v poslovni analitiki ter analizira, kako ta tehnologija razširja njene zmožnosti. V nalogi so predstavljeni tudi ključni izzivi pri uporabi umetne inteliegnce, kot so kakovost in zanesljivost podatkov, varnost in zaščita podatkov ter etični vidiki. Delo se posveča tudi prihodnjim trendom razvoja poslovne analitike ter opredeljuje ključna področja uporabe umetne inteligence v financah, marketingu, operativnih procesih, človeških virih in v zdravstvu. Teoretična spoznanja so dopolnjena z analizo primerov iz prakse, ki prikazujejo uporabo umetne inteligence v resničnih podjetjih. Artificial intelligence is playing an increasingly important role in business analytics, as it enables more efficient processing of large volumes of data and the identification of patterns that cannot be detected using traditional analytical methods. It allows companies to make faster and better-informed business decisions and to improve the efficiency of their business processes. This master’s thesis examines the use of artificial intelligence in business analytics and analyzes how this technology extends its capabilities. The thesis also presents key challenges associated with the use of artificial intelligence, such as data quality and reliability, data security and protection, and ethical considerations. The work further focuses on future trends in the development of business analytics and identifies key areas of artificial intelligence application in finance, marketing, operational processes, human resources, and healthcare. Theoretical insights are complemented by an analysis of real-world case studies that illustrate the use of artificial intelligence in actual companies. umetna inteligenca poslovna analitika poslovna inteligenca artificial intelligence business analytics business intelligence true true false V. Marčič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-01-06 19:32:15 2026-02-19 13:56:27 2026-02-20 03:13:29 0000-00-00 00:00:00 2026 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.8:004.62 269035011 MAG_Marcic_Vanesa_2026.pdf MAG_Marcic_Vanesa_2026.pdf 1 4206EFB98EFBA62CFB8C70D57962EB9B fadd0072250a4e71087e6be7ff9ba88b4e858f8da97986e0890e2c8d788db556 98dfd48d-ffa7-11f0-bcfd-00155d581219 https://dk.um.si/Dokument.php?lang=slv&id=202919 Ekonomsko-poslovna fakulteta 0 0 0