20.500.12556/DKUM-96626 Analysis of development factors and by products of small towns - case study of the town of Chojnice (Poland) Analiza razvojnih dejavnikov in stranskih produktov malih mest - študija primera mesta Chojnice (Poljska) Small towns constitute a vital component of the local economy. However, they currently face numerous challenges related to demographic trends, urban investments, and the availability of local products. The town of Chojnice in Poland was selected as a case study for the research on the development factors of small towns and their by-products. Methods such as SWOT analysis were applied to assess development factors and local products, while the role of resources in creating by-products was also evaluated. The results indicate that Chojnice is experiencing a demographic crisis, while its unique geographical location presents both an advantage and a disadvantage. Mala mesta predstavljajo ključen element lokalnega gospodarstva. Trenutno se soočajo z različnimi izzivi, povezanimi z demografskimi trendi, urbanimi investicijami in razpoložljivostjo lokalnih proizvodov. Mesto Chojnice na Poljskem je bilo izbrano kot študija primera za raziskovanje dejavnikov razvoja malih mest in njihovih produktov. Uporabljene so bile metode, kot je analiza SWOT, za oceno razvojnih dejavnikov in lokalnih produktov, prav tako je bila ocenjena vloga virov pri ustvarjanju produktov. Rezultati kažejo, da Chojnice doživljajo demografsko krizo, medtem ko njihova edinstvena geografska lega predstavlja tako prednosti kot tudi slabosti. territorial marketing small-town development social factors economic factors environmental factors teritorialni marketing razvoj malih mest socialni dejavniki ekonomski dejavniki okoljski dejavniki true false true Univerzitetna založba Univerze v Mariboru Angleški jezik Slovenski jezik Poljska; Znanstveno delo 2026-01-21 11:17:20 2026-01-21 11:17:21 2026-01-23 08:14:22 0000-00-00 00:00:00 2025 0 0 str. 97-112 št. 2 20 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 2025-08-12 2025-11-04 911(438) 265517827 10.18690/rg.20.2.5050 1854-665X RAZ_Miszewski_Fabian_2025.pdf RAZ_Miszewski_Fabian_2025.pdf 1 D160A7D485ABACE2B2DBCC06B4C97512 e91cc22a1e1361af27d937198148969ff5179d445a90461a501891e9a48c4682 99cfccbf-f6b2-11f0-80d4-00155d580e02 https://dk.um.si/Dokument.php?lang=slv&id=202328 https://doi.org/10.18690/rg.20.2.5050 0 a3c108b3-f6b2-11f0-80d4-00155d580e02 https://dk.um.si/Dokument.php?lang=slv&id=202329 Filozofska fakulteta Univerzitetna založba Univerze v Mariboru Revija za geografijo 0 0 0