20.500.12556/DKUM-96752 The impact of industry 4.0 on export market orientation, market diversification, and export performance Vpliv industrije 4.0 na izvozno tržno naravnanost, tržno diverzifikacijo in izvozno uspešnost Background and Purpose: Existing literature on the Industry 4.0 concept does not provide a clear empirical verification if and how the implementation of Industry 4.0 impacts export market orientation, market diversification, and export performance of firms. The purpose of this paper is to provide a framework on how firms can increase their export performance by knowing the impact of Industry 4.0 on firms’ export activities. Methodology: The analysis is based on an examination of 81 Slovenian export firms, with the majority active in the processing industry in which the export of products and services represents a more than 20% share in the total revenue of the firm. Factor analysis and multiple regression were used to process the collected data. Results: The analysis results reveal that firms that invest in advanced technologies and realize digital transformation are better prepared to compete internationally and achieve better export performance. Conclusion: Our study showed the positive link between implementation of Industry 4.0 and export activities of firms and confirmed that implementation of Industry 4.0 leads to many changes in the mindset and operation of Slovenian firms and actively reflects in their export results. The research findings may serve as an important guide for managers in the optimal planning and management of export marketing and business activities. The study thus provides a foundation for the growing research on the relationship between Industry 4.0 and export business activities of firms. Ozadje in namen: Obstoječa literatura s področja koncepta industrije 4.0 ne vključuje bistvenih empiričnih preverjanj, če in kako implementacija industrije 4.0 vpliva na izvozno tržno naravnanost, tržno diverzifikacijo in izvozno uspešnost podjetij. Namen prispevka je oblikovati okvir, ki podjetjem, na osnovi poznavanja vpliva industrije 4.0 na izvozne aktivnosti podjetij, pomaga pri spodbujanju njihove izvozne uspešnosti. Metodologija: Analiza temelji na raziskavi 81 slovenskih izvoznih podjetij, ki so v večini dejavna v predelovalni industriji, z več kot 20-odstotnim deležem izvoza izdelkov oziroma storitev v celotnih prihodkih podjetja. Za obdelavo zbranih podatkov smo uporabili faktorsko analizo in večkratno regresijo. Rezultati: Dobljeni rezultati analize razkrivajo, da se podjetja, ki vlagajo v napredne tehnologije in uresničujejo digitalno preobrazbo, lažje soočajo z mednarodno konkurenco ter dosegajo boljše izvozne rezultate. Zaključek: Naša raziskava je pokazala pozitivno povezavo med implementacijo Industrije 4.0 in izvoznimi aktivnostmi podjetij ter potrdila, da izvajanje Industrije 4.0 vodi k številnim spremembam v miselnosti in delovanju slovenskih podjetij ter se dejavno odraža tudi na njihovih izvoznih rezultatih. Ugotovitve raziskave lahko vodstvenim zaposlenim pomagajo pri optimalnem načrtovanju in upravljanju izvoznega trženja in poslovnih dejavnosti. Pričujoča raziskava je dobra osnova za nadaljnje poglobljeno preučevanje odnosa med industrijo 4.0 in izvoznim poslovnim aktivnostim podjetij. industrija trg trženje izvoz uspešnost true true true Angleški jezik Slovenski jezik Neznano 2026-01-27 14:10:22 2026-01-27 14:10:22 2026-01-28 08:53:48 0000-00-00 00:00:00 2020 0 0 str. 227-245 no. 3 Vol. 53 Aug. 2020 0000-00-00 Zaloznikova Objavljeno NiDoloceno 2020-02-02 2020-07-15 2020-08-01 339.5 25348867 10.1515/orga-2020-0015 1318-5454 http://organizacija.fov.uni-mb.si/index.php/organizacija/article/view/1277/1313 1 8b1e78cf-fb81-11f0-9c79-00155d00018d https://dk.um.si/Dokument.php?lang=slv&id=202624 RAZ_Naglic_Alenka_2020.pdf RAZ_Naglic_Alenka_2020.pdf 1 996BC4F282F5BC0CD381936F599FA1CD d573968cc0590cbe422458f13d7d23ec1a7f157c5e07e3bb9a69cbcc73ab5e2d b0af388e-fb81-11f0-9c79-00155d00018d https://dk.um.si/Dokument.php?lang=slv&id=202625 Fakulteta za organizacijske vede Organizacija 0 0 0