20.500.12556/DKUM-96763 Subjective norms and pro-environmental behavior the role of environmental awareness and self-efficacy Climate change is among the leading global concerns and tackling it will require significant changes on various levels of society, including the individual level, where a better understanding of the factors influencing in­ dividuals’ pro-environmental behavior (PEB) is needed. Motivated by limited research on integrated models that involve mechanisms and boundary conditions, we explored the complex relationships among subjective norms, environmental awareness, environmental self-efficacy, and PEB through a moderated mediation model. The study was conducted through an online survey of 447 Slovene students and 680 Slovene employees (overall N = 1127). We found that subjective norms, environmental awareness, and self-efficacy positively predicted PEB. Moreover, environmental awareness partially mediated the association between subjective norms and PEB, whereas environmental self-efficacy did not significantly moderate these associations. Our study offers valuable insights into determinants of pro-environmental behavior by highlighting the important role of subjective norms, environmental awareness, and self-efficacy. It also contributes to a better understanding of the intricate dy­ namics underlying PEB by pointing out that environmental awareness helps translate perceived social pressures into personal action. These findings may inform future interventions aimed at promoting environmentally responsible behavior. pro-environmental behavior subjective norms environmental awareness environmental self-efficacy pro-okoljsko vedenje ekološka psihologija subjektivne norme okoljska ozaveščenost okoljska samoučinkovitost true false true Elsevier Angleški jezik Slovenski jezik Znanstveno delo 2026-01-28 03:12:56 2026-03-04 10:41:49 2026-03-05 03:13:29 0000-00-00 00:00:00 2026 0 0 7 str. št. članka100263 Letn. 10 2026 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 2026-01-19 2026-01-23 159.922.2:502 266315267 10.1016/j.cresp.2026.100263 2666-6227 RAZ_Plohl_Nejc_2026.pdf RAZ_Plohl_Nejc_2026.pdf 1 E620313C7D9A324A360B6C58BF97A193 b22fc0874f8d07bf634b28304d28f39d10501c8b18766884b6f6729d1e451e28 e3b39e66-17ae-11f1-aa76-00155d580e1a https://dk.um.si/Dokument.php?lang=slv&id=204235 https://doi.org/10.1016/j.cresp.2026.100263 0 ddfa1c8f-fbee-11f0-9a72-00155d00018d https://dk.um.si/Dokument.php?lang=slv&id=202654 Filozofska fakulteta 0 0 0