20.500.12556/DKUM-96815 Evolutionary game analysis of green innovation in E-commerce closed-loop supply chain WEEE recycling The accumulation of waste electrical and electronic equipment (WEEE) has become a critical global issue. E-commerce platforms offer new opportunities for WEEE recycling, making it a subject of interest for researchers. This study focuses on the E-commerce Closed-Loop Supply Chain (E-CLSC) WEEE recycling system, led by remanufacturers, and develops a dual-sided evolutionary game model with remanufacturers and platforms as participants. The model considers the influence of factors such as green innovation, service level, recycling price, and government subsidies. A profit matrix is constructed to analyze the strategic choices of remanufacturers and platforms. Then, this paper conducts a simulation using MATLAB, obtaining data based on the sales and recycling prices of smartphones. Based on evolutionary numerical analysis, the following findings were obtained: (1) Government subsidy policies are formulated based on the required investments for green innovation and service levels, which differ at each stage. (2) The decision of whether remanufacturers engage in green innovation depends largely on the extent to which the technology can reduce remanufacturing costs. They are more inclined to choose green innovation if it can significantly lower costs. (3) Consumer sensitivity to recycling prices also influences the strategic choices of remanufacturers. The more sensitive consumers are to prices, the more waste products remanufacturers can recycle, making green innovation more attractive. recycling waste electrical and electronic equipment WEEE e-commerce closed-loop supply chain green innovation evolutionary game decision making MATLAB recikliranje električni odpadki zelene inovacije true false true Chair of Production Engineering (CPE), University of Maribor Faculty of Mechanical Engineering Angleški jezik Slovenski jezik https://apem-journal.org/ Članek v reviji 2026-01-29 07:51:19 2026-01-29 07:51:20 2026-01-30 03:12:03 0000-00-00 00:00:00 2024 0 0 str. 93-107 no. 1 Vol. 19 March 2024 0000-00-00 Zaloznikova Objavljeno NiDoloceno 2024-01-08 2024-02-07 2024-04-29 628.5 266488835 10.14743/apem2024.1.495 1854-6250 APEM19-1_093-107.pdf APEM19-1_093-107.pdf 1 1EF7B9BBA1906F5A9B131BC6611C8EAC af9a1d2be065946a06a65a1befa49118a00df42d590278e519e69940b5c678d7 3980b66f-fcdf-11f0-a012-00155d00018d https://dk.um.si/Dokument.php?lang=slv&id=202743 https://apem-journal.org/Archives/2024/Abstract-APEM19-1_093-107.html 0 3f258491-fcdf-11f0-a012-00155d00018d https://dk.um.si/Dokument.php?lang=slv&id=202744 Fakulteta za strojništvo Advances in production engineering & management 0 0 0