20.500.12556/DKUM-97196 Sustainability and digitalisation using Means-End Chain Theory to determine the key elements of the digital maturity model for research and development organisations with the aspect of sustainability Organisations are under pressure to digitally transform and become more sustainable. Thus, the convergence of digitalisation and sustainability is inevitable. There are several Digital Maturity models that help companies to develop their digital roadmaps, however, none of them have been developed for Research and Development (R&D) organisations. Additionally, none of these models include the dimension of sustainability. In this paper the authors used the Means-End Chain method to determine which are the key dimensions of the digital maturity model tailored for R&D, as well as to investigate the link between digital transformation and sustainability. The results show that although technologies are important, they cannot successfully transform the organisation on their own. They must be supported by people and culture change. The results also highlighted that sustainability is high on the agenda and cannot be ignored when progressing towards the higher level of Digital Maturity. The findings may serve as a reference for any organisation that is building or revising its digitalisation or sustainability strategies. It highlights the important dimensions that should be considered and prioritised when preparing the transformation roadmap. These dimensions are tailored for R&D but can be a good indication for any other type of organisation. sustainability digitalisation digital transformation Means-End Chain theory MEC research and development R&D trajnost digitalizacija true false true Fakulteta za strojništvo, Inštitut za proizvodno strojništvo Angleški jezik Slovenski jezik https://apem-journal.org/index.html Content from this work may be used under the terms of the Creative Commons Attribution 4.0 International Licence (CC BY 4.0). Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation, and DOI. Članek v reviji 2026-02-23 12:40:25 2026-02-23 12:40:25 2026-02-24 03:17:38 0000-00-00 00:00:00 2022 0 0 str. 152-168 no. 2 Vol. 17 Jun. 2022 0000-00-00 Zaloznikova Objavljeno NiDoloceno 2022-03-08 2022-08-18 2022-08-31 658.5 269298691 10.14743/apem2022.2.427 1854-6250 APEM17-2_152-168.pdf APEM17-2_152-168.pdf 1 8608FE7DDBBC2A2BC270C1024EA8AC2E 12ccefddd0dd6dd9e42013397e25d9a27188d41c8bee0d75636c364ae9dec1e2 ad0962a8-10ac-11f1-95c9-00155d580e1a https://dk.um.si/Dokument.php?lang=slv&id=203671 Fakulteta za strojništvo Advances in production engineering & management 0 0 0