20.500.12556/DKUM-97481 Perceptions of corporate social responsibility in the pharmaceutical industry after COVID-19 and implications for health-conscious tourism Percepcije družbene odgovornosti farmacevtske dejavnosti po pandemiji Covida-19 in implikacije za zdravstveno naravnan turizem The paper examines the perception of Generation Z regarding the social corporate responsibility (CSR) of pharmaceutical companies after the COVID-19 pandemic, which increased health awareness. Using a structured online questionnaire conducted among students, the study sheds light on generational attitudes towards economic, social, and environmental dimensions of CSR in the pharmaceutical industry. The results show that the social dimensions, in particular good working conditions, are generally rated most favourably. CSR activities need to be supported by appropriate communication with stakeholders, with online information proving to be particularly influential for Generation Z. Furthermore, some CSR activities of the pharmaceutical industry go beyond this sector and could be reflected in health-conscious tourism. generation Z corporate social responsibility pharmaceutical industry tourism družbena odgovornost podjetij generacija Z farmacevtska dejavnost turizem true false true Angleški jezik Slovenski jezik Znanstveno delo 2026-03-12 13:22:00 2026-03-12 13:22:01 2026-03-13 03:13:38 0000-00-00 00:00:00 2025 0 0 str. 1-10 no. 4 Vol. 71 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2025-12-22 316.6:615:338.48 271447555 10.2478/ngoe-2025-0019 2385-8052 https://journals.um.si/index.php/oe/sl/article/view/5718 Prost dostop 1 bd3d1ea7-1e0e-11f1-b92a-00155d580e1a https://dk.um.si/Dokument.php?lang=slv&id=204456 RAZ_Nemec_Rudez_Helena_2025.pdf RAZ_Nemec_Rudez_Helena_2025.pdf 1 6E2ADB99B51E3501C4EF323D991F5B2B 8eff7cdb3d6f4d9417bfb155069a4c11c33633d7434a46b22246d51fbb4a5860 3c991388-1e0e-11f1-b92a-00155d580e1a https://dk.um.si/Dokument.php?lang=slv&id=204455 Ekonomsko-poslovna fakulteta Naše gospodarstvo Naše gospodarstvo 0 0 0