20.500.12556/DKUM-97497 Raziskava nezanesljivosti kupca: vidik dejavnikov podjetja Research on customer unreliability: aspect of the company´s factors V diplomskem delu z vidika dejavnikov podjetja raziskujemo nezanesljivost kupcev in iščemo rešitve. Najprej smo pregledali literaturo, kjer smo med drugim izvedeli za Chatbot, ki odgovarja strankam v času odsotnosti zaposlenih (v nočnem času) ter s tem rešuje problematiko neodzivnosti. Izvedli smo intervju z vodilnimi osebami v proizvodnem ter storitvenem podjetju in na podlagi tega tudi anketo, v katero je bilo vključenih več oseb iz različnih panog, tako dobavitelji kot tudi kupci. Primerjali smo rezultate, ki so nam pokazali, da so notranji dejavniki podjetja izjemno pomembni, saj močno vplivajo na kupčev pogled na podjetje, poleg tega vplivajo tudi na hitro odzivnost, prilagodljivost in tudi na pozitiven odnos do kupca. Glede na dobljene rezultate ter predelano literaturo, smo ugotovili, da je pomembna predvsem dobra notranja komunikacija ter izobraženost kadra. In the final part, we are researching and looking for solutions to customer unreliability, from the perspective of company factors, where we first reviewed the literature, where we learned, among other things, about Chatbot, which responds during the absence of employees (at night), and thus solves the problem of non-responsiveness. In addition, we learned what is related to and how it affects customer unreliability. Then, we conducted an interview with leading people in a manufacturing and service company, and based on this, a survey was also conducted, in which several people from different industries, both suppliers and customers, were included, with the aim of comparing the results. The results showed us that the internal factors of the company are extremely important, as they strongly influence the customer's view of the company, in addition to quick responsiveness, adaptability, as well as a positive attitude towards the customer. Based on the results obtained and the reviewed literature, we found that good internal communication and staff education are especially important. dejavniki nezanesljivost negotovost kupec podjetje factors unreliability uncertainty customer company true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-03-13 11:36:44 2026-07-31 09:28:34 2026-08-01 03:06:17 0000-00-00 00:00:00 2026 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 286543619 UN_Beric_Ana_2026.pdf UN_Beric_Ana_2026.pdf 1 AD4F9769C81DDF91F5CFF2212E56AE16 7304ef86ec933403982d0f1fb37c5e437ddcf8bbda7497386ec576e517d32d42 b7f9453c-1ed2-11f1-80ac-00155d580e1a https://dk.um.si/Dokument.php?lang=slv&id=204502 Fakulteta za organizacijske vede 0 0 0