20.500.12556/DKUM-97595 Digitalna promocija prostora za sodelo: študija primera Studio Mazzini d. o. o. Digital promotion of coworking spaces: a case study of Studio Mazzini d. o. o. Diplomsko delo obravnava proces vzpostavitve digitalne promocije prostora za sodelo v podjetju Studio Mazzini, d. o. o. Namen raziskave je predstaviti in analizirati celoten potek načrtovanja ter začetne izvedbe digitalne promocije nove storitve ter opredeliti ključne izzive in omejitve, ki lahko vplivajo na uspešnost takšnih projektov. Raziskava temelji na kvalitativni metodi študije primera. V okviru obravnavanega primera so bile izvedene analiza potreb naročnika, opredelitev ciljev digitalne promocije, zasnova strategije in izbira ustreznih digitalnih kanalov. Poseben poudarek je bil namenjen vzpostavitvi osnovne spletne strani kot osrednje digitalne promocije in določitvi ključnih kazalnikov uspešnosti za spremljanje rezultatov. Ugotovitve diplomskega dela kažejo, da je bila digitalna promocija zasnovana na ustreznih strokovnih izhodiščih, vendar se v nadaljnjih fazah projekta ni nadaljevala v načrtovanem obsegu. Študija primera kljub temu ponuja vpogled v izzive vzpostavitve digitalne promocije v praksi in poudarja pomen premišljenega načrtovanja, postopnega razvoja digitalne prisotnosti in usklajenosti promocijskih aktivnosti z razvojem storitve. The thesis deals with the process of establishing a digital promotion of a collaboration space in the company Studio Mazzini d.o.o. The purpose of the research is to present and analyze the entire planning process and initial implementation of a digital promotion of a new service and to identify key challenges and limitations that can affect the success of such projects. The research is based on the qualitative case study method. Within the framework of the case under consideration, an analysis of the client's needs was carried out, the goals of digital promotion were defined, and the strategy was designed and the appropriate digital channels were selected. Special emphasis was placed on establishing a basic website as the central digital promotion and determining key performance indicators for monitoring results. The findings of the thesis show that digital promotion was based on appropriate professional starting points, but in the subsequent phases of the project - it did not continue to the planned extent. Nevertheless, the case study offers insight into the challenges of establishing digital promotion in practice and emphasizes the importance of thoughtful planning, gradual development of digital presence and coordination of promotional activities with the development of the service. digitalna promocija strategija digitalne promocije spletna prisotnost optimizacija SEO študija primera digital promotion digital promotion strategy online presence SEO optimization case study true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-03-24 08:33:50 2026-07-27 20:32:52 2026-07-28 03:08:37 0000-00-00 00:00:00 2026 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 286152195 VS_Mlinaric_Ales_2026.pdf VS_Mlinaric_Ales_2026.pdf 1 1CBEEAAD25F00793CA8C39487CEDB122 44602f74b2c24538882b81b028fafde02f3109626f62e52f079ca7a98712cb7a 3d092caa-2758-11f1-bb13-00155d0001a1 https://dk.um.si/Dokument.php?lang=slv&id=204739 Fakulteta za organizacijske vede 0 0 0