20.500.12556/DKUM-9772 VSTOP PODJETJA MIKRO+POLO D.O.O. NA TRG BOSNE IN HERCEGOVINE Mikro+polo d.o.o.'s entry into Bosnia and Herzegovina market V diplomskem delu smo predstavili strategijo vstopa slovenskega podjetja Mikro+polo na trg Bosne in Hercegovine. Mikro+polo je eno izmed vodilnih slovenskih podjetij na področju prodaje kemikalij, laboratorijske opreme in pribora. V letu 2008 je podjetje pridobilo zastopstvo za prodajo visoko kakovostnih kemikalij Sigma-Aldrich na področju BiH in se odločilo za vstop na tržišče. Napravili smo analizo tržišča BiH, predstavili postopek ustanovitve podjetja z omejeno odgovornostjo (d.o.o.) in predstavništva ter predstavili gospodarsko sodelovanje med Slovenijo in BiH. Nato smo se lotili analize strategij vstopa na tuj trg. Ugotovili smo, da je trenutno najprimernejša oblika vstopa odprtje predstavništva v Sarajevo in podpis pogodbe z distributerjem. Mikro+polo je zato podpisal pogodbo o distribuciji s podjetjem Tuzlafarm, ki bo skrbelo za uvoz blaga iz Slovenije in transport do končnega kupca. Analiza privlačnosti tržišča BiH na področju kemikalij in analiza konkurence je pokazala, da ima trg velik potencial, saj povpraševanje narašča, konkurenca pa je slabo razvita. Zastavili smo strateške cilje za podjetje Mikro+polo na trgu BiH in cilje za trženje kemikalij na omenjenem trgu, kjer si podjetje namerava v nekaj letih izgraditi image kvalitetnega, zanesljivega in strokovno dobro podkovanega dobavitelja visoko kakovostnih kemikalij. Strateške cilje bo moč doseči s predstavljenim marketinškim spletom, kjer smo definirali politiko izdelkov, cen, distribucije in tržnega komuniciranja. V zaključku smo celoten projekt predstavili tudi s finančnega vidika in ugotovili, da ne zahteva velikih finančnih vlaganj in de se bo investicija v nov trg povrnila že v prvem letu poslovanja. In diploma paper we present the market entry strategy of Slovenian company Mikro+polo on Bosnia and Herzegovina market. Mirko+polo is one of the leading Slovenian companies in selling chemicals, laboratory equipment and accessories. In the 2008 the company acquired the agency for selling high quality chemicals Sigma-Aldrich on the Bosnia and Herzegovina market. We analysed market of the BiH. Afterwards we represented how to establish limited liability company (Ltd) and representative office in BiH and analysed the economic cooperation between Slovenia and BiH. It was also made the analysis of the strategies of entry on the foreign market. To sum up the result of our research: it was found out that currently the most appropriate form of entry to the BiH market is to open the representative office in Sarajevo and sign a contract with distributor. Mikro+polo have signed a contract with the company Tuzlafarm, which will import all goods from Slovenia and transport it to the final customers. On the basis of marketing research of BiH market we concluded that their market has great potential and competition is on a low level. We have set to achieve strategic goals for Mikro+polo and also goals for the marketing of chemicals Sigma-Aldrich on BiH market. Within some years, Mikro+polo intends to win a name for high quality, reliable and well expert supplier of high quality chemicals. Strategic goals will be achieved by presenting marketing mixture, where we describe a policy of products, pricing, distribution and marketing communication. mednarodno trženje strategija trženja Bosna in Hercegovina kemikalije vstop na tržišče analiza tržišča predstavništvo marketinški splet predstavitev podjetja International marketing market strategy Bosnia and Herzegovina chemicals market entry market analysis representative office marketing mix company profile true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-02-15 17:58:57 2009-06-18 12:52:06 2022-04-11 15:44:37 2022-04-15 03:21:16 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 9883676 URN:SI:UM:DK:3KLKHFA9 UNI_Zavrsnik_Miha_2009.pdf UNI_Zavrsnik_Miha_2009.pdf 1 798F9F31BC3A8A142F576F6A7F1259CB ffe321f4971a22bc6299e468171b3b18e8e49ca9346e001a32d33cd25fd4b388 9de66733-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3ba03b65-ec3c-4c3a-9de0-64ac2691aaab https://dk.um.si/Dokument.php?lang=slv&id=7361 Ekonomsko-poslovna fakulteta 0 0 0