20.500.12556/DKUM-9774 Osebna prodaja osebnih zavarovanj v Zavarovalni družbi Adriatic Slovenica d.d. Personal selling of personal insurances in insurance company Adriatic Slovenica d.d. Zavarovalna družba Adriatic Slovenica d.d. se je dve leti po združitvi Zavarovalne družbe Adriatic d.d. in Zavarovalniške hiše Slovenica d.d. še bolj utrdila na visokem drugem mestu med zavarovalnicami na slovenskem trgu in dosegla 14,2-odstotni tržni delež. Za opravljanje svoje dejavnosti ima poslovanje organizirano na sedežu družbe v Kopru ter na devetih poslovnih enotah, ki so postavljene v vseh slovenskih regijah. Nenehno izboljšujejo ponudbo zavarovanj in se lotevajo vrste projektov za izboljšanje delovanja in poslovanja podjetja. V središče postavljajo zadovoljstvo zavarovanca in zaposlenih. Pomembno je tudi, da jo stranke poznajo kot prijazno zavarovalno družbo s sodobnimi storitvami. Celoten prodajni proces zavarovanj je usmerjen v osebno prodajo, saj se večina osebnih zavarovanj sklene preko le-te, ampak pri tem drugi instrumenti v podjetju niso zanemarljivi. Veliko pozornost namenjajo zaposlenim, saj jih stalno izobražujejo, motivirajo in nadgrajujejo komunikacijo. Njihovo znanje in delo pa prispevata k razvoju in dobrim poslovnim rezultatom. S skupnim delom, znanjem in prizadevanji bodo povečali trdnost in varnost podjetja ter ohranili in poglobili zaupanje zavarovancev in poslovnih partnerjev. The insurance company Adriatic Slovenica d.d. is two years after mergering of insurance company Adritatic d.d and insurance company Slovenica even more consolidated on the high second place among the insurance companies on the slovenian market and has reached 14,2% market share. Company has headquarters in Koper and its own offices in nine slovenian regions. The company is incessantly improving offer of insurances and are undertaking a lot of projects for improving its operation. The core of the operation of the company is the contentedness of the employes and the customers. It is also important that the customers know the company as a kind company with contemporary services. The whole salable proces of the insurances is oriented in personally selling, because the most of the insurances is concluded that way, however the other instruments of making contracts are not ignored. A lot of attention is devoted to the employes, who are constantly educated , motivated and improving communication. Knowledge and work of the employes is contributing to the development and good business results. With common work, knowledge and endeavours they will increase solidity and safety of the company and keep and deepen the confidence of the insurers and business partners. Ključne besede: osebna prodaja marketinško komuniciranje osebna zavarovanja zavarovalni zastopnik zavarovalništvo. Key words: personal selling marketing communication personal insuraces insurance agent insurance. true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-02-15 22:22:09 2009-06-17 14:42:45 2022-04-11 15:44:42 2022-04-15 03:21:20 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 9882396 URN:SI:UM:DK:RCLXJQ5Q UNI_Balazic_Janja_2009.pdf UNI_Balazic_Janja_2009.pdf 1 3600526AEDE560825E01828EDBE9B182 bfe2421760988eaf3987b65cd3a40129d06eadc18e7e7e70361e10effbd05f81 9e3be352-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3b2ca9d0-5f08-49ab-98ec-14606747a9eb https://dk.um.si/Dokument.php?lang=slv&id=7371 Ekonomsko-poslovna fakulteta 0 0 0