20.500.12556/DKUM-97742 Strateški management dobavnig verig v luksuzni industriji: študija primera skupine LVMH Strategic suppy chain management in luxury industry: a case study of the LVMH group V luksuzni industriji dobavna veriga ne predstavlja zgolj operativnega sistema oskrbe, temveč pomemben del ustvarjanja vrednosti, saj je neposredno povezana s kakovostjo izdelkov, ekskluzivnostjo, zaščito redkih virov in ugledom blagovne znamke. Pri luksuznih konglomeratih, kot je LVMH, strateške odločitve v dobavni verigi vplivajo ne le na učinkovitost poslovanja, temveč tudi na ohranjanje identitete znamk in njihove dolgoročne konkurenčne prednosti. Magistrsko delo obravnava vlogo strateškega managementa dobavnih verig v luksuzni industriji na primeru skupine LVMH. Posebna pozornost je namenjena vertikalni integraciji, upravljanju dobavnih tveganj, odpornosti dobavne verige in vključevanju trajnostnih praks, saj prav ti elementi v luksuznem okolju pomembno vplivajo na sposobnost podjetja, da ohranja visoko zaznano vrednost svojih izdelkov. V ospredju so značilnosti luksuzne industrije, kjer so redki materiali, specializirana obrtniška znanja, nadzor nad kakovostjo in skrbno upravljanje dobaviteljske mreže ključni za ohranjanje ekskluzivnosti. Ugotovitve kažejo, da LVMH krepi konkurenčno prednost z visoko stopnjo nadzora nad ključnimi deli dobavne verige, z varovanjem strateških virov in znanj ter s premišljenim povezovanjem trajnostnih praks z identiteto blagovnih znamk. Vertikalna integracija se kaže kot pomemben mehanizem zaščite kakovosti in ugleda, strateško upravljanje tveganj pa kot bistven pogoj za odpornost dobavne verige v razmerah geopolitične negotovosti, omejene dostopnosti virov in povečanih zahtev po sledljivosti ter odgovornem poslovanju. Obravnavani primer potrjuje, da je v luksuzni industriji strateški management dobavnih verig pomemben dejavnik diferenciacije, dolgoročne stabilnosti in ohranjanja vrednosti blagovne znamke. In the luxury industry, the supply chain does not represent merely an operational system of supply, but also an important part of value creation, as it is directly linked to product quality, exclusivity, the protection of scarce resources, and brand reputation. In luxury conglomerates such as LVMH, strategic decisions within the supply chain affect not only business efficiency, but also the preservation of brand identity and long-term competitive advantage. This master’s thesis examines the role of strategic supply chain management in the luxury industry through the case of the LVMH Group. Particular attention is devoted to vertical integration, supply risk management, supply chain resilience, and the integration of sustainability practices, as these elements significantly influence a company’s ability to preserve the high perceived value of its products in a luxury environment. The focus is placed on the specific characteristics of the luxury industry, where rare materials, specialised artisanal knowledge, quality control, and the careful management of supplier networks are essential for maintaining exclusivity. The findings show that LVMH strengthens its competitive advantage through a high degree of control over key parts of the supply chain, the protection of strategic resources and know-how, and the deliberate integration of sustainability practices into brand identity. Vertical integration emerges as an important mechanism for protecting quality and reputation, while strategic risk management represents a crucial condition for supply chain resilience in the context of geopolitical uncertainty, limited resource availability, and increasing demands for traceability and responsible business conduct. The case under review confirms that, in the luxury industry, strategic supply chain management is an important factor of differentiation, long-term stability, and the preservation of brand value. Strateški management dobavnih verig luksuzna industrija LVMH vertikalna integracija odpornost dobavnih verig. Strategic supply chain management luxury industry LVMH vertical integration supply chain resilience. true true false P. Kous] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-04-09 10:10:40 2026-06-02 14:00:21 2026-06-03 03:15:24 0000-00-00 00:00:00 2026 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.7:338.45 280171523 MAG_Kous_Pija_2026_.pdf MAG_Kous_Pija_2026_.pdf 1 A4705012D77B7C80B5B45AFEBEAA2C58 2a73fe53cdf2dd78288a3ca8725e061bc2aa0d6fde6efb163e500b34f59b62b4 b9997df6-58de-11f1-b241-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=206417 Ekonomsko-poslovna fakulteta 0 0 0