20.500.12556/DKUM-97829 Vpliv umetne inteligence na poslovanje nekaterih luksuznih modnih podjetij The impact of artificial intelligence on business of some luxury fashion brands V diplomskem delu, ki ga proučujemo, se ukvarjamo z dejanskim vplivom umetne inteligence na poslovanje podjetij luksuzne mode v kontekstu digitalne transformacije. V sodobnem okolju je umetna inteligenca pridobila velik pomen ter postala ključni dejavnik, ki vpliva na konkurenčnost, zadovoljstvo strank, personalizacijo storitev in optimizacijo poslovnih procesov. Cilj raziskave je proučiti, kako uporaba umetne inteligence vpliva na različne dejavnike in poslovno uspešnost podjetij luksuzne mode ter na konkretne primere in analize podatkov. Z raziskavami in študijami primerov, kot so LVMH, Burberry in Gucci, ter analizami sekundarnih podatkov ugotavljamo, da umetna inteligenca pomembno prispeva k izboljšanju operativne učinkovitosti, natančnejšemu napovedovanju povpraševanja in krepitvi personalizirane uporabniške izkušnje. Rezultati raziskave potrjujejo vpliv in prispevek umetne inteligence v industriji luksuzne mode na različnih področjih. In this thesis, we examine the actual impact of artificial intelligence on the operations of luxury fashion companies in the context of digital transformation. In the modern environment, artificial intelligence has gained significant importance and has become a key factor influencing competitiveness, customer satisfaction, service personalization, and the optimization of business processes. The aim of this research is to examine how the use of artificial intelligence affects various factors and the business performance of luxury fashion companies, as well as specific cases and data analyses. Through research and case studies of companies such as LVMH, Burberry, and Gucci, as well as analyses of secondary data, we observe that artificial intelligence significantly contributes to improving operational efficiency, more accurate demand forecasting, and enhancing personalized user experience. The results of this research confirm the impact and contribution of artificial intelligence across various areas of the luxury fashion industry. Umetna inteligenca luksuzna moda digitalna transformacija personalizacija uporabniška iskušnja konkurenčna prednost. Artificial intelligence luxury fashion digital transformation personalization customer experience competitive advantage. true true false J. Bogićević] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-04-16 20:29:32 2026-06-30 14:24:37 2026-07-01 03:06:53 0000-00-00 00:00:00 2026 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.8:005 283128835 UN_Bogicevic_Jovana_2026.pdf UN_Bogicevic_Jovana_2026.pdf 1 F2401BA9E255859DF3675F6D24281BB3 e168a286da627ce161f874176a71176f512af034c2d0756940ece7bacb3a733e 73ce45f5-6e5d-11f1-bb2d-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=207442 Ekonomsko-poslovna fakulteta 0 0 0