20.500.12556/DKUM-97870 Packaging preferences and perishable food choice the case of mangoes in India Purpose – The study aims to explore (1) how the likelihood of choosing mangoes in different types of packaging varies according to the socio-demographic profile of respondents, and (2) which factors related to mango purchasing habits and consumer behaviour are associated with the likelihood of selecting specific packaging types. Methodology – A survey-based approach was employed to explore the relationship between sociodemographic characteristics and consumer behaviour on one side, and packaging preferences on the other. Respondents answered questions about their shopping habits and packaging choices related to mangoes. To identify significant differences and associations, the collected data were analysed using non-parametric statistical methods, including the Mann-Whitney U test, KruskalWallis H test, and Spearman’s rank correlation. Findings – The results show that packaging preferences vary significantly by household size, accommodation type, and gender. Additionally, specific consumer behaviours—such as inspecting mangoes for mould or damage, washing them before consumption, storing them in packaging, and discarding damaged fruit—strongly influence the likelihood of selecting particular packaging types. Contribution – This study enhances the understanding of consumer decision-making regarding sustainable packaging for perishable goods. It offers practical insights for businesses and policymakers aiming to reduce packaging-related waste by aligning product offerings with consumer preferences. Furthermore, the applied research framework is adaptable to other perishable food products, broadening the scope of future sustainable packaging studies. This study represents an exploratory analysis based on a cross-sectional survey, which limits the ability to infer causal relationships. sustainable packaging consumer preferences perishable food purchasing behaviour mango trajnostna embalaža preference potrošnikov hitro pokvarljiva živila nakupno vedenje mango true false false Angleški jezik Slovenski jezik Neznano 2026-04-21 14:58:49 2026-04-21 14:58:49 2026-04-22 03:11:32 0000-00-00 00:00:00 2025 0 0 Str. 213-231 0000-00-00 Zaloznikova NiDoloceno cpc 0000-00-00 0000-00-00 0000-00-00 658.7:502.1 275642115 275649795 10.20867/cromar.29.15 https://cromar.fthm.hr/index.php/book-of-abstracts-congress-proceedings/ 1 97596975-3d81-11f1-90ac-00155d0001a1 https://dk.um.si/Dokument.php?lang=slv&id=205504 RAZ_Sinko_Simona_2025.pdf RAZ_Sinko_Simona_2025.pdf 1 54BDBA896D25F6543A0A56972C70C1C9 f85cad3da011bc92e154659c822701c205303964baaffd25846f10d0bb8f873d dec9d3c3-3d81-11f1-90ac-00155d0001a1 https://dk.um.si/Dokument.php?lang=slv&id=205506 Fakulteta za logistiko 0 0 0