20.500.12556/DKUM-9789 Tržno komuniciranje sredstev za varstvo rastlin v Bayer CropScience Marketing communication of plant protection products in Bayer CropScience Tržno komuniciranje je danes preprosto nujno za preživetje podjetja. Pomembno pa je, da podjetje razvije svojstveno in učinkovito strategijo tržnega komuniciranja in oblikuje optimalno kombinacijo komunikacijskih orodij. To velja tudi za tržno komuniciranje fitofarmacevtskih sredstev, čeprav je sicer to okolje zelo konzervativno. V prvem delu naloge so predstavljena teoretična izhodišča tržnega komuniciranja in značilnosti fitofarmacevtskega trga, v drugem delu pa so konkretno predstavljene značilnosti podjetja Bayer CropScience in tržnega komuniciranja fitofarmacevstkih sredstev v podjetju. V sklepu so predstavljene ugotovitve o prednostih in slabostih tržnega komuniciranja v Bayer CropScience Today marketing communication is simply vital for surviving of any company. It\\\'s important however to develop a unique and efficient marketing communication strategy and optimal combination of communication tools. Though being a rather conservative environment this aplies also for marketing communication of plant protection products. In the first part of the paper marketing communication theoretical basis and typical characteristics of plant protection products market are presented. Bayer CropScience company and its marketing communication concrete activities are presented in second part. The conclusion brings final findings of strenghts and weaknesses of marketing communication in Bayer CropScience. Tržno komuniciranje Komunikacijska orodja (oglaševanje pospeševanje prodaje odnosi z javnostmi osebna prodaja) Fitofarmacevstka sredstva Bayer CropScience Marketing communication Communication tools (advertising sales promotion public relations personal selling) Plant protection products Bayer CropScience true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-02-17 14:02:06 2009-07-02 09:54:00 2022-04-11 15:45:19 2022-04-15 03:22:04 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 9903644 URN:SI:UM:DK:XGZ92K20 VS_Segatin_Petja_2009.pdf VS_Segatin_Petja_2009.pdf 1 835D4D684745424AD6B2AD465BA327E1 b0da856566509e3134005631ba38875833375e0a64e5c18b33d08a017b6d535b 9f46fa1d-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e7294f16-713f-414d-a8a2-3b9f1c0ef1dc https://dk.um.si/Dokument.php?lang=slv&id=7405 Ekonomsko-poslovna fakulteta 0 0 0