20.500.12556/DKUM-97952 Vpliv TikToka na učenje vsebin v srednjih šolah magistrsko delo Impact of TikTok on learning subjects in high schools Magistrska naloga obravnava vpliv družbenega omrežja TikTok na kognitivne procese mladostnikov, s posebnim poudarkom na razponu pozornosti in možnostih uporabe platforme v izobraževalne namene. V teoretičnem delu smo najprej opredelili razvoj in značilnosti platform YouTube in TikTok ter analizirali specifike generacije Z, ki je odrasla v hiper-omreženem svetu. Posebno pozornost smo posvetili psihološkim vidikom uporabe družbenih medijev, kjer smo na podlagi nevroloških mehanizmov, kot je dopaminska zanka nagrajevanja, pojasnili upad povprečnega razpona pozornosti. Nadalje naloga raziskuje koncept "Edutainmenta" in "EduToka" kot sodobnih pedagoških pristopov, ki poskušajo izkoristiti medijsko logiko kratkih videoposnetkov za doseganje izobraževalnih ciljev. Analizirali smo, kako lahko mikroučenje (micro-learning) služi kot most med neformalnim in formalnim izobraževanjem, ob predpostavki, da se vsebina prilagodi krajšemu razponu pozornosti sodobnih učencev. V empiričnem delu smo s pomočjo anketnega vprašalnika raziskali navade mladih pri uporabi TikToka ter njihov odnos do izobraževalnih vsebin na spletu. Raziskava na vzorcu 582 dijakov je s statistično značilnostjo (p < 0,001) potrdila obstoj paradoksa, kjer večina dijakov (81 %) prepoznava negativen vpliv TikToka na svojo koncentracijo, hkrati pa jih kar (85 %) platformo zaznava kot učinkovit pripomoček za mikroučenje in pomoč pri šolskem delu. Magistrsko delo zaključujemo z razmišljanjem o nujnosti digitalne pismenosti in prilagoditvi metod poučevanja, ki bi upoštevale spremenjene kognitivne vzorce generacije Z. This master's thesis explores the impact of the social media platform TikTok on the cognitive processes of adolescents, with a specific focus on attention span and the potential of utilizing the platform for educational purposes. In the theoretical part, the development and characteristics of the YouTube and TikTok platforms are defined, followed by an analysis of the specific traits of Generation Z, who grew up in a hypernetworked world. Special attention is given to the psychological aspects of social media use, where neurological mechanisms, such as the dopamine reward loop, are used to explain the decline in the average attention span. Furthermore, the thesis investigates the concepts of "Edutainment" and "EduTok" as modern pedagogical approaches that seek to leverage the media logic of short-form videos to achieve educational goals. The study analyzes how micro-learning can serve as a bridge between informal and formal education, assuming that the content is adapted to the shorter attention span of modern learners. In the empirical part, a survey questionnaire was used to research the habits of young people regarding TikTok use and their attitude toward online educational content. The study, conducted on a sample of 582 students, confirmed with high statistical significance (p < 0.001) the existence of a paradox where the majority of students (81%) recognize the negative impact of TikTok on their own concentration, while simultaneously 85% of them perceive the platform as an effective tool for micro-learning and academic assistance. The master's thesis concludes by reflecting on the necessity of digital literacy and the adaptation of teaching methods to account for the altered cognitive patterns of Generation Z. TikTok socialna omrežja srednja šola učenci proces učenja vpliv na učenje koncentracija čas na TikToku TikTok social networks high school students learning process impact on learning concentration time on TikTok true true false H. Ivančić Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-05-04 15:25:59 2026-06-04 08:30:44 2026-06-05 03:10:29 0000-00-00 00:00:00 2026 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (XIII, 58 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 37.015.3:004.774.1TikTok-057.87(043.2) 280398083 MAG_Ivancic_Hana_2026.pdf MAG_Ivancic_Hana_2026.pdf 1 94EB73DF2174605FD9E90CE34EC481BF 8f5f163c5f30ba2d7b54a66f712ba1f02ee4d33596fbe5bbf800f2308ceb80f1 192f31c8-47be-11f1-89cf-00155d0001a1 https://dk.um.si/Dokument.php?lang=slv&id=205733 Filozofska fakulteta 0 0 0