20.500.12556/DKUM-97956 Marketinška študija za povečanje prepoznavnosti in prihodkov podjetja CIIM PLUS d.o.o. diplomsko delo Marketing case study for increasing CIIM PLUS d.o.o. company's awareness and revenue Diplomska naloga obravnava zasnovo, izvedbo in vrednotenje marketinške študije na primeru zasebnega medicinskega centra CIIM plus d.o.o. v Mariboru. Namen dela je bil proučiti, kako lahko izbrane digitalne marketinške aktivnosti prispevajo k večji prepoznavnosti novih fizioterapevtskih storitev in rasti prihodkov podjetja. Uporabljene so bile metode intervjuja, sekundarne analize anketnih podatkov, analize spletnih podatkov in vsebinske analize digitalnih kanalov. V okviru študije so bili izvedeni Google oglaševanje, izdelava specializirane spletne strani ter vsebinski marketing prek Facebooka in Instagrama. Ugotovljeno je bilo, da uspešnost digitalnega marketinga v zdravstvu temelji na strateškem načrtovanju, analitičnem spremljanju rezultatov in sprotnem prilagajanju aktivnosti. The diploma thesis examines the design, implementation and evaluation of a marketing case study based on the example of the private medical centre CIIM plus d.o.o. in Maribor. The purpose of the thesis was to examine how selected digital marketing activities can contribute to greater awareness of new physiotherapy services and the company’s revenue growth. The methods used included an interview, secondary analysis of survey data, web data analysis and content analysis of digital channels. As part of the study, Google advertising, the development of a specialised website and content marketing via Facebook and Instagram were implemented. It was found that the success of digital marketing in healthcare is based on strategic planning, analytical monitoring of results and ongoing adjustment of activities. digitalni marketing zdravstvene storitve fizioterapija Google oglaševanje marketinška strategija digital marketing healthcare services physiotherapy Google advertising marketing strategy true true false [S. Perdija] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-05-04 20:20:34 2026-07-10 11:16:28 2026-07-11 03:06:15 0000-00-00 00:00:00 2026 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF ([70] str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 791.6(043.2) 284375043 UN_Perdija_Stela_2026.pdf UN_Perdija_Stela_2026.pdf 1 41735E8E48358CF2221C7695931BAF35 c9807535f22a5db65fdd1aea59c8641573581129f6704170d1d335777e49bcd1 f096caa8-485d-11f1-8e35-00155d0001a1 https://dk.um.si/Dokument.php?lang=slv&id=205772 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0