20.500.12556/DKUM-98050 Managementski vidiki digitalizacije poslovanja srednje velikega podjetja lestro - ledinek d.o.o. Management perspectives on the digitalization of a medium - sized enterprise lestro - ledinek d.o.o. V sodobnem poslovnem okolju digitalizacija predstavlja ključni dejavnik rasti in konkurenčnosti, vendar pa srednje velika podjetja pri njenem uvajanju naletijo na številne izzive, povezane z omejenimi viri, pomanjkanjem digitalnih kompetenc in organizacijskimi ovirami. Namen raziskave je proučiti, kako management srednje velikega podjetja načrtuje, uvaja in obvladuje digitalno transformacijo ter kakšen vpliv ima ta proces na produktivnost, konkurenčnost, organizacijsko kulturo in inovativnost podjetja.Teoretični del magistrskega dela najprej opredeljuje srednje velika podjetja po Zakonu o gospodarskih družbah in analizira njihovo vlogo v gospodarstvu. Srednje velika podjetja predstavljajo hrbtenico evropskega gospodarstva, saj ustvarjajo pomemben delež delovnih mest in bruto domačega proizvoda, hkrati pa so zaradi svoje fleksibilnosti sposobna hitrejšega odzivanja na spremembe v okolju kot velika podjetja. Za uspešno digitalno transformacijo je treba razviti ključne kompetence, kot so jasna strategija, usposobljen kader, ustrezen operacijski model, porazdeljena tehnologija, dostop do podatkov in močno upravljanje sprememb. Pri tem imajo osrednjo vlogo digitalno usposobljene vodje, razvijanje sposobnosti delovne sile in omogočanje novega načina delovanja zaposlenih. V nadaljevanju raziskava identificira ključne izzive in omejitve, s katerimi se srednje velika podjetja soočajo pri uvajanju digitalnih rešitev. Mednje spadajo omejenost finančnih in človeških virov, nezadostna infrastruktura, pomanjkanje znanja in zavednosti, organizacijske ovire, odpor uporabnikov, nezadostno sodelovanje med oddelki ter nasprotovanje digitalizaciji znotraj podjetja. Kljub tem oviram pa digitalizacija srednje velikim podjetjem odpira številne priložnosti, kot so nižji transakcijski stroški, učinkovitejša dostava ter dobava dobrin in storitev, večja integracija na globalnem trgu ter možnost razvoja novih poslovnih modelov. Raziskava potrjuje, da je vloga vodstva ključna za uspešno digitalizacijo. Vodstvo podjetja LESTRO-LEDINEK d.o.o. je digitalizacijo podprlo na najvišji ravni odločanja, kar je omogočilo ustrezno alokacijo finančnih in kadrovskih virov ter zmanjšalo odpor do sprememb med zaposlenimi. Digitalno kompetenten management je sposoben sprejemati informirane odločitve, presojati smiselnost investicij ter učinkovito sodelovati z zunanjimi ponudniki in notranjimi strokovnjaki. Prav tako je pomembna organizacijska kultura, ki temelji na visoki stopnji procesne discipline, zaupanju v zaposlene in spodbujanju stalnega učenja. In the modern business environment, digitalization represents a key factor for growth and competitiveness; however, medium-sized enterprises face numerous challenges in its implementation, related to limited resources, a lack of digital competencies, and organizational barriers. The aim of this research is to examine how the management of a medium-sized enterprise plans, implements, and manages digital transformation, as well as the impact of this process on productivity, competitiveness, organizational culture, and innovativeness within the company. The theoretical part of the thesis first defines medium-sized enterprises according to the Companies Act and analyzes their role in the economy. Medium-sized enterprises form the backbone of the European economy, as they create a significant share of jobs and GDP, while their flexibility enables them to respond more quickly to changes in the environment compared to large enterprises. A successful digital transformation requires the development of key competencies, such as a clear strategy, skilled personnel, an appropriate operating model, distributed technology, access to data, and strong change management. In this context, digitally skilled leaders, the development of workforce capabilities, and enabling new ways of working for employees play a central role. The research further identifies the key challenges and limitations that medium-sized enterprises face when implementing digital solutions. These include limited financial and human resources, inadequate infrastructure, a lack of knowledge and awareness, organizational barriers, user resistance, insufficient interdepartmental cooperation, and opposition to change. At the same time, digitalization opens up numerous opportunities for medium-sized enterprises, such as lower transaction costs, more efficient delivery of goods and services, greater integration into the global market, and the possibility of developing new business models. The research confirms that the role of management is crucial for successful digitalization. The management of LESTRO-LEDINEK Ltd. supported digitalization at the highest level of decision-making, which enabled the appropriate allocation of financial and human resources and reduced employee resistance to change. Digitally competent management is able to make informed decisions, assess the viability of investments, and effectively cooperate with external suppliers and internal experts. Equally important is the organizational culture, which is based on a high degree of process discipline, trust in employees, and the encouragement of continuous learning. digitalizacija srednje veliko podjetje management digitalna transformacija digitalna strategija produktivnost inovativnost. digitalization medium-sized enterprise management digital transformation digital strategy productivity innovativeness. true true false A. Kalderon] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-05-11 13:01:37 2026-07-09 09:34:11 2026-07-10 03:11:55 0000-00-00 00:00:00 2026 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005:004 284145667 MAG_Kalderon_Andraz_2026.pdf MAG_Kalderon_Andraz_2026.pdf 1 33E1A48CE3C9A679BC10C7FEBB95E983 5a04617f99b328f26b965ce517b9a99286e2d73379fe01101721172631c1efa7 42ec41f9-6a64-11f1-87c9-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=207274 Ekonomsko-poslovna fakulteta 0 0 0