20.500.12556/DKUM-9808 SEJEM KOT ORODJE MARKETINŠKEGA KOMUNICIRANJA FAIR AS TOOL OF MARKETING COMMUNICATING V diplomskem delu smo predstavili sejemsko dejavnost z vidika sejmov in orodij marketinškega komuniciranja. Sejem prav tako uvrščam, kot element pospeševanja prodaje, ne moremo pa ga uvrščati med dva ali tri elemente marketinškega komuniciranja. Povzeli smo vlogo sejmov danes, načrtovanja na sejmu, predstavitev mentorske organizacije Celjski sejem d.d). Ugotovili smo katera orodja marketinškega komuniciranja so najpogosteje uporabljena., tako oglaševanje kot pospeševanje prodaje, odnosi z javnostmi kot tudi sponzoriranje. Podjetje za organizacijo MOS-a uporablja vsa orodja marketinškega komuniciranja .Celjski sejem oglašuje tako v strokovnih revijah, kot tudi na radiu ter televiziji in tudi na panojih. Pri pospeševanju prodaje so pomembni prav popusti, ki jih nudijo tako skupinam kot tudi razstavljavcem, da jim omogočijo nemoteno gibanje po razstavnem prostoru. Posebno pozornost namenjajo zadovoljstvu odjemalcev ter raziskavi katera orodja marketinškega komuniciranja uporabljajo pri drugih sorodnih mednarodno priznanih podjetjih. Analiza zadovoljstva obiskovalcev Mednarodnega obrtnega sejma je dokazala, da je ugodna lokacija sejma pritegnila največ obiskovalcev iz področja Štajerske in Ljubljane z okolico, med obiskovalci je skoraj polovica žensk, večina obiskovalcev ima srednješolsko izobrazbo, največ pa je dijakov in študentov. Obiskovalce najbolj zanima predstavitev novosti in zbiranje koristnih informacij. Med največjimi pomanjkljivostmi pa smo ugotovili predvsem slabo prezračevanje in drag razstavni prostor. Mednarodni obrtni sejem je barometer dogajanj in poslovne uspešnosti ter krepi prepoznavnost Celja in Slovenije. We introduced market activity from point of view of fairs and tools of marketing communicating in dissertation. I place fair as well, as element of quickening of sale, we can’t place him among two of them or three elements marketing communicating. We summarised submission of fairs today, plannings at fair, presentation of organisation Celje fair d.d.. Found are, which tools of marketing communicating are used oftenest, such advertising as quickening of sale, attitudes with publics as also sponsorship. Company is using all tools of marketing communicating for organization of fair. Celje fair d.d. advertises in specialist journals, as also on radio and television and on panels. Right discounts are important at quickening of sale, that them offer so to groups as also exhibitor, that they make undisturbed movement round exhibition place possible for them. They are devoting special attention to satisfaction of users and research, which is using tools of marketing communicating at other related internationally confessed companies. Analysis proved satisfactions of visitors of international trade fair, that favourable location of fair attracted most visitors from field of Štajerska and Ljubljana with surroundings. Almost half of women is between visitors, majority of visitors has high-school education , he at most is student΄s. Visitors are interested in presentation of novelty the most and gathering of useful informations. We found above all bed ventilation and expensive exhibition place between largest deficiencies. International trade fair is barometer of activities and business successfulness and he is strenghtening recognizability of Celje and Slovenia. Ključne besede: sejem orodja marketinškega komuniciranja obiskovalec razstavljavec Keywords: fair tools of marketing communicating visitor exhibitor. true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-02-18 08:42:55 2009-06-17 11:38:39 2022-04-11 15:46:17 2022-04-15 03:22:57 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 9880092 URN:SI:UM:DK:TFYAO7RF UNI_Hertis_Evelin_2009.pdf UNI_Hertis_Evelin_2009.pdf 1 599A297380651EFA8C17545B6AD3FFBF a23a4c5ccf5f9478f6449c77b8fa73494760f1d5c611fb6a94a03ead5e8caa9f a094aff9-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/137b395f-d52d-43ce-94ba-fa06356463bd https://dk.um.si/Dokument.php?lang=slv&id=7427 Ekonomsko-poslovna fakulteta 0 0 0