20.500.12556/DKUM-98122 Prisotnost hamamov v turistični ponudbi Srbije diplomsko delo univerzitetnega študija The presence of hammam in the tourist offer of Serbia Diplomsko delo obravnava vlogo hamamov (turških kopeli) kot elementa kulturne dediščine in njihove možnosti vključitve v sodobno turistično ponudbo Srbije. Raziskava izhaja iz ugotovitve, da so hamami kljub svoji zgodovinski, arhitekturni in simbolni vrednosti danes večinoma zapostavljeni in premalo prepoznavni v kontekstu kulturnega turizma. Namen raziskave je bil analizirati stanje ohranjenih hamamov v Srbiji, ugotoviti njihov potencial za turistično valorizacijo ter predlagati strategije za njihovo revitalizacijo in promocijo. Metodološko se raziskava opira na dva dopolnjujoča se pristopa: kvalitativno analizo vsebin turističnih promocijskih gradiv ter kvantitativno anketo, izvedeno med domačimi in tujimi turisti. Rezultati kažejo, da je prisotnost hamamov v uradnih turističnih materialih izredno nizka, njihova funkcija pa pogosto slabo razložena ali povsem spregledana. Anketirani turisti kljub temu izražajo visok interes za obisk hamamov, še posebej če so ti obnovljeni in vključeni v sodobno wellness ali kulturno ponudbo. Na osnovi SWOT analize in primerov dobrih praks iz tujine delo ponudi konkretna priporočila za razvoj celovitih turističnih strategij, ki vključujejo obnovo hamamov, vzpostavitev tematskih poti, sodelovanje z lokalnimi skupnostmi in uporabo digitalnih orodij. Zaključki potrjujejo, da hamami v Srbiji predstavljajo neizkoriščen potencial, ki bi ga z ustreznim pristopom lahko preoblikovali v dragocen element trajnostnega kulturnega turizma. The thesis deals with the role of hamams (Turkish baths) as an element of cultural heritage and their potential for inclusion in the modern tourist offer of Serbia. The research is based on the finding that, despite their historical, architectural and symbolic value, hamams are today mostly neglected and insufficiently recognized in the context of cultural tourism. The purpose of the research was to analyze the condition of preserved hamams in Serbia, to determine their potential for tourist valorization and to propose strategies for their revitalization and promotion. Methodologically, the research is based on two complementary approaches: a qualitative analysis of the content of tourist promotional materials and a quantitative survey conducted among domestic and foreign tourists. The results show that the presence of hamams in official tourist materials is extremely low, and their function is often poorly explained or completely overlooked. Nevertheless, the surveyed tourists express a high interest in visiting hamams, especially if they are renovated and included in modern wellness or cultural offers. Based on a SWOT analysis and examples of good practices from abroad, the paper offers concrete recommendations for the development of comprehensive tourism strategies that include the restoration of hammams, the establishment of thematic routes, cooperation with local communities and the use of digital tools. The conclusions confirm that hammams in Serbia represent an untapped potential that, with an appropriate approach, could be transformed into a valuable element of sustainable cultural tourism. hamami kulturna dediščina revitalizacija wellness turizem promocija hammams cultural heritage revitalization wellness tourism promotion true true false [M. Jočić] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-05-18 17:19:47 2026-06-18 09:38:45 2026-06-19 03:07:33 0000-00-00 00:00:00 2026 0 Maribor 0 Brežice 76 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-6:613(497.11)(043.2) 282043395 UN_Jocic_Mihajlo_2026.pdf UN_Jocic_Mihajlo_2026.pdf 1 D1FC493694B89FDA1FB67A2B65956BA1 c0292f7bfe31562d330848b6e2360308aaeea855e80f1c3b1d328dd71540ff3e e34f3545-52ef-11f1-9c5f-00155d0001a1 https://dk.um.si/Dokument.php?lang=slv&id=206208 Fakulteta za turizem 0 0 0