20.500.12556/DKUM-98172 Start-Up ekosistem v avtomobilizmu: Študija primera Nio Start-Up ecosystem in the automotive industry: A case study of Nio Diplomsko delo obravnava start-up ekosistem v avtomobilski industriji s poudarkom na študiji primera kitajskega proizvajalca električnih vozil NIO. V ospredje postavlja analizo poslovnega modela, ki združuje neposredno prodajo vozil, naročniško storitev Battery-asa-Service (BaaS) ter digitalne in skupnostne platforme ter preučuje njihov vpliv na zaznavanje vrednosti, zaupanje uporabnikov in tržni položaj podjetja. Primerjalna analiza z drugimi avtomobilskimi start-upi razkriva, da NIO izstopa po stopnji integracije digitalnih in fizičnih komponent, vzpostavljanju mrežnih učinkov preko infrastrukture za zamenjavo baterij ter aktivnem vključevanju uporabnikov v skupnostne aktivnosti.Poseben poudarek je namenjen vplivu tehnoloških inovacij, strateških partnerstev in institucionalne podpore na razvoj poslovnega modela, pa tudi izzivom, s katerimi se podjetje sooča pri mednarodni širitvi. V okviru analize kitajskega in evropskega trga delo izpostavi pomen lokalne prilagoditve poslovnih strategij, razlik v infrastrukturnih in regulativnih pogojih ter priložnosti, ki jih prinašajo nove generacije baterij in digitalne storitve. Primerjalna analiza poudari ključne prednosti modela NIO, hkrati pa opozarja na omejitve njegove prenosljivosti v okolja brez ustrezne infrastrukture ali regulatorne podpore. Prispevek raziskave je v tem, da prikaže, kako lahko start-upi v avtomobilski industriji z inovativnimi poslovnimi modeli in digitalnimi rešitvami pridobijo konkurenčno prednost na globalnem trgu. The thesis examines the start-up ecosystem in the automotive industry, with a focus on the case study of the Chinese electric vehicle manufacturer NIO. It emphasizes the analysis of a business model that combines direct vehicle sales, the Battery-as-a-Service (BaaS) subscription service, and digital and community platforms, while exploring their impact on perceived value, customer trust, and the company’s market position. A comparative analysis with other automotive start-ups reveals that NIO stands out for its level of integration between digital and physical components, the creation of network effects through battery swapping infrastructure, and the active engagement of users in community activities. Special attention is given to the influence of technological innovations, strategic partnerships, and institutional support on the development of the business model, as well as the challenges the company faces in its international expansion. In the analysis of the Chinese and European markets, the thesis highlights the importance of local adaptation of business strategies, differences in infrastructural and regulatory conditions, and the opportunities offered by new generations of batteries and digital services. The comparative analysis underlines the key advantages of NIO’s model, while also pointing out the limitations of its transferability to environments without appropriate infrastructure or regulatory support. The contribution of this research lies in shedding light on how start-ups in the automotive industry can gain a competitive advantage in the global market through innovative business models and digital solutions. Start-up ekosistem avtomobilska industrija poslovni model Battery-as-a-Service (BaaS) digitalizacija uporabniške izkušnje Start-up ecosystem automotive industry business model Battery-as-a-Service (BaaS) digitalization of user experience true true false S. Kosmačin] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-05-21 21:19:00 2026-06-30 14:04:07 2026-07-01 03:06:53 0000-00-00 00:00:00 2026 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5:796.7 283122179 UN_Kosmacin_Samo_2026.pdf UN_Kosmacin_Samo_2026.pdf 1 545B2E319A5849926ADBB1DA399AE898 54991cec8da4a3b9c293356436f6e90999dcb79def926349e9fd0325c9bb08d8 ce5743c1-6402-11f1-9481-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=206956 Ekonomsko-poslovna fakulteta 0 0 0