20.500.12556/DKUM-98218 Vloga managementa pri digitalni transformaciji: uvedba e-poslovanja v mala in srednje velika podjetja Management´s role in digital transformation: implementation of e-business in small and medium-sized enterprises Digitalna transformacija je v zadnjih letih postala pomemben del poslovanja, tudi v malih in srednje velikih podjetjih. Podjetja se vse bolj zavedajo, da digitalne rešitve niso več samo dodatna možnost, ampak postajajo pogoj za učinkovitejše poslovanje, boljšo komunikacijo s kupci in dolgoročno konkurenčnost. Kljub temu uvedba e-poslovanja za številna podjetja ni preprosta, saj ne gre samo za uporabo nove tehnologije, temveč tudi za spremembo procesov, načina dela in razmišljanja zaposlenih. Diplomsko delo obravnava vlogo managementa pri digitalni transformaciji malih in srednje velikih podjetij, s poudarkom na uvedbi e-poslovanja. Pri tem je izpostavljeno, da uspešna digitalna preobrazba ni odvisna samo od izbire ustreznih digitalnih rešitev, temveč tudi od tega, kako vodstvo spremembe načrtuje, usmerja in jih povezuje s poslovnimi cilji podjetja. Digitalna transformacija je tako predstavljena kot celovit proces, ki vključuje tehnološke, organizacijske in človeške vidike poslovanja. V empiričnem delu je na primeru podjetja X prikazano obstoječe stanje digitalizacije, hkrati pa tudi možnosti za nadgradnjo že uvedenega sistema e-poslovanja. Obravnavani so predvsem vidiki, povezani z uporabo digitalnih rešitev, organizacijo poslovnih procesov, komunikacijo s kupci in podporo managementa pri nadaljnjem razvoju e-poslovanja. Ugotovitve so pokazale, da ima management ključno vlogo pri uspešni digitalni transformaciji, saj s podporo, usmerjanjem in sprejemanjem odločitev vpliva na potek uvajanja digitalnih sprememb v podjetju. Pri tem so kot pomembni dejavniki izpostavljeni jasna usmeritev, postopno prilagajanje procesov, vključevanje zaposlenih in povezovanje digitalnih rešitev s poslovnimi cilji podjetja. Digital transformation has become an important part of business in recent years, including in small and medium-sized enterprises. Companies are increasingly aware that digital solutions are no longer merely an additional option, but are becoming a condition for more efficient operations, better communication with customers and long-term competitiveness. Nevertheless, the implementation of e-business is not simple for many companies, as it involves not only the use of new technology, but also changes in processes, working methods and the mindset of employees. The thesis discusses the role of management in the digital transformation of small and medium-sized enterprises, with an emphasis on the implementation of e-business. It highlights that successful digital transformation does not depend only on the selection of appropriate digital solutions, but also on how management plans, guides and aligns these changes with the company's business objectives. Digital transformation is therefore presented as a comprehensive process that includes technological, organisational and human aspects of business. In the empirical part, the current state of digitalisation is presented through the example of company X, along with possibilities for upgrading the existing e-business system. The main aspects discussed are related to the use of digital solutions, the organisation of business processes, communication with customers and management support in the further development of e-business. The findings show that management plays a key role in successful digital transformation, as its support, guidance and decision-making influence the process of introducing digital changes in the company. In this context, clear strategic direction, the gradual adaptation of processes, employee involvement and the alignment of digital solutions with the company's business objectives are identified as important factors. management digitalna transformacija e-poslovanje mala in srednje velika podjetja management sprememb management digital transformation e-business small and medium-sized enterprises change management true true false I. Pačnik] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-05-27 15:59:45 2026-07-16 09:48:03 2026-07-17 03:09:21 0000-00-00 00:00:00 2026 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004:005 285020931 VS_Pacnik_Ines_2026.pdf VS_Pacnik_Ines_2026.pdf 1 6FD24146BDBFB33CBE3E261D5B8A370B 1153ecb9ef08387313b75b6a968530d97862540765e5568cee8a2c021f8f5fa2 eb9939cf-7134-11f1-8d53-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=207601 Ekonomsko-poslovna fakulteta 0 0 0