20.500.12556/DKUM-98226 Percepcija in sprejemanje inteligentne embalaže med potrošniki diplomsko delo Consumer perception and acceptance of intelligent packaging Diplomsko delo obravnava zaznavanje in sprejemanje inteligentne embalaže med potrošniki v Sloveniji. Sestavljeno je iz teoretičnega in empiričnega dela. V teoretičnem delu je najprej opredeljen pojem embalaže ter predstavljene njene osnovne funkcije in delitve. Nadalje je obravnavan pojem inteligentne embalaže, njena vloga v sodobnih oskrbovalnih verigah ter razlike med inteligentno, aktivno in pametno embalažo. Predstavljeni so tudi osnovni gradniki inteligentne embalaže, kot so senzorji, indikatorji, nosilci podatkov in digitalne komunikacijske tehnologije, ter izbrani primeri njene praktične uporabe v različnih panogah po svetu. Empirični del temelji na kvantitativni raziskavi, izvedeni s spletno anketo med slovenskimi potrošniki. Namen raziskave je bil ugotoviti stopnjo poznavanja inteligentne embalaže, stališča potrošnikov do njenih funkcij ter njihovo pripravljenost za nakup in plačilo višje cene za izdelke v takšni embalaži. Rezultati so pokazali, da je splošna raven poznavanja inteligentne embalaže relativno nizka, vendar potrošniki kljub temu izražajo pozitivna stališča do posameznih njenih funkcij, zlasti kadar so te povezane z zagotavljanjem varnosti in kakovosti živil. The thesis deals with the perception and acceptance of intelligent packaging among consumers in Slovenia. It consists of a theoretical and empirical part. The theoretical part first defines the concept of packaging and presents its basic functions and divisions. The concept of intelligent packaging, its role in modern supply chains, and the differences between intelligent, active, and smart packaging are also discussed. The basic building blocks of intelligent packaging, such as sensors, indicators, data carriers, and digital communication technologies, are also presented, along with selected examples of their practical use in various industries around the world. The empirical part is based on a quantitative survey conducted through an online questionnaire among Slovenian consumers. The purpose of the research was to determine the level of knowledge about intelligent packaging, consumer attitudes towards its functions, and their willingness to buy and pay a higher price for products in such packaging. The results showed that the general level of knowledge about intelligent packaging is relatively low, but consumers still express positive attitudes towards individual functions, especially when they are related to ensuring food safety and quality.  embalaža inteligentna embalaža potrošniki packaging intelligent packaging consumers true true false Ž. Artič Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-05-28 11:31:31 2026-08-10 12:33:59 2026-08-11 03:07:09 0000-00-00 00:00:00 2026 0 Celje 0 Celje 1 spletni vir (1 datoteka PDF (XIII, 56 str., 30 str. pril.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.5:502.131.1(043.2) 287387907 VS_Artic_Zan_2026.pdf VS_Artic_Zan_2026.pdf 1 1996CF9721DD41E907EA2E74F9F1D68E b5541489adfd67f6b908233d0e152375ef807a8a19e28d943df7da1035bd9d2b 4ddbb575-5a79-11f1-a150-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=206504 Fakulteta za logistiko 0 0 0