20.500.12556/DKUM-98424 Analiza turizma na podeželju v občini Slovenska Bistrica diplomsko delo Analysis of rural tourism in the municipality of Slovenska Bistrica Zaključna naloga obravnava stanje in razvojni potencial turizma na podeželju v Ob-čini Slovenska Bistrica, ki zaradi svoje geografske lege na stičišču Pohorja ter Dravskega polja ponuja odlične možnosti za razvoj dopolnilnih dejavnosti na kmetijah. Namen naloge je analizirati trenutno turistično ponudbo, identificirati prednosti in slabosti ter oblikovati predloge za izboljšave. V teoretičnem delu so opredeljeni pomen turizma na podeželju, njegova vloga pri ohranjanju vitalnosti kmetij in pri-spevek k zmanjševanju depopulacije. Praktični del temelji na raziskavi med lokalnimi turističnimi ponudniki, ki v svojem delu poudarjajo pomen avtentičnosti, domače kulinarike, gostoljubja in osebnega pristopa. Rezultati analize razkrivajo, da sta ključni pomanjkljivosti slaba digitalna promocija in šibka medsebojna povezanost ponudnikov pri oblikovanju skupnih turističnih produktov. Študija primera izbrane-ga ponudnika in izračun praga pokritja potrjujeta, da je turizem na podeželju ekonomsko vzdržna dejavnost, ki ponudnikom zagotavlja dodatno finančno stabilnost. Naloga se zaključi s konkretnimi priporočili, vključno s smernicami za digitalizacijo in z večjim vključevanjem mladih prevzemnikov, kar bi občini omogočilo preobrazbo v prepoznavno ter trajnostno naravnano turistično destinacijo. This thesis analyzes rural tourism in the municipality of Slovenska Bistrica, which, with its geographical location at the crossroads of the Pohorje Massif and the Drava Plain (Dravsko polje), represents an area with high a potential for supplementary activity development on farms. The purpose of the thesis is to analyze the current state of the tourist offer, identify strengths and weaknesses, and provide suggestions for improvements in the researched area. In the theoretical part, we defined the importance of rural tourism for maintaining the vitality of farms and preventing the depopulation of rural areas. In the data collection, research was conducted among local tourism providers, which showed that they rely primarily on authenticity, local cuisine, hospitality, and a personalized approach to guests. Despite the rich natural and cultural heritage, the analysis points to certain shortcomings. Providers particularly highlight the need for better digital promotion, as the current online presence is insufficient to reach a wider range of domestic and foreign tourists. Furthermore, there is a lack of networking among tourism providers and the creation of joint integrated tourism products. A case study of a selected tourism provider and a break-even point calculation indicates that rural tourism is an economically viable activity that provides financial stability and enables further development. The thesis offers concrete recommendations, such as the digitalization of the offer and a greater involvement of young successors in supplementary activities. These measures could enable the municipality to achieve greater visibility and transform into a more recognizable and sustainable tourist destination. Turizem na podeželju dopolnilna dejavnost Slovenska Bistrica razvoj podeželja lokalno povezovanje. Rural tourism supplementary activity Slovenska Bistrica rural development local networking. true true false E. Pliberšek Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-06-11 11:47:51 2026-07-30 09:56:28 2026-07-31 03:06:31 0000-00-00 00:00:00 2026 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VIII, 52, [8] str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-55(497.4 Slovenska Bistrica)(043.2)=163.6 286418947 VS_Plibersek_Eva_2026.pdf VS_Plibersek_Eva_2026.pdf 1 D033AE386F31F9D2BB44760462113EE9 d4ecb232910c0edec628d7cc62b807928cf8f152b3bfa0a37ae5e6ebc51d518c d578f188-657c-11f1-acb0-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=207038 Fakulteta za kmetijstvo in biosistemske vede 0 0 0