20.500.12556/DKUM-98525 Analiza oglaševanja med športnimi televizijskimi prenosi v sloveniji Analysis of advertising in sports television broadcasts in Slovenia V tem diplomskem delu smo analizirali parametre prikazovanja oglasov v slovenskih televizijskih prenosih treh popularnih športov: nogometa, formule 1 in smučarskih skokov. Želeli smo ugotoviti, na kakšen način se znamke poslužujejo oglaševanja na športnih televizijskih dogodkih, in kako se metode med športi razlikujejo. Z analizo okoli 250 vzorcev v obliki zaslonskih slik smo pri vsakem prenosu zabeležili vse vidne oglase in iskali trende oglaševanja znotraj posameznega športa ter definirali najpogostejše oblike oglaševanj, najpogosteje prikazane znamke ter izračunali pokritost prikazane slike z oglasi. In this study, we analyzed the parameters of ad placement in Slovenian television broadcasts of three popular sports: football, Formula 1, and ski jumping. We sought to determine how brands utilize advertising during televised sporting events and how these methods differ across sports. By analyzing approximately 250 samples in the form of screen captures, we recorded all visible advertisements during each broadcast, identified advertising trends within each sport, defined the most common advertising formats and the most frequently displayed brands, and calculated the percentage of the screen covered by advertisements. šport prenos oglaševanje oblika pokritost analiza sport broadcast advertisement form coverage analysis true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-06-18 09:40:30 2026-07-31 20:30:34 2026-08-01 03:06:18 0000-00-00 00:00:00 2026 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 286638595 VS_Spehar_Pajk_Timotej_2026.pdf VS_Spehar_Pajk_Timotej_2026.pdf 1 7C67E65C845EFED48E994797AE9A3EC6 0f3f84fa6b882ccdb58bb8306f0ef839f1c9bd316781152a4a904cffae0fd323 4401cb63-6aed-11f1-a4bc-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=207295 VS_Spehar_Pajk_Timotej_2026.zip VS_Spehar_Pajk_Timotej_2026.zip 1 2F04CF584CEFD0F1C254A39F031B565C 2e60fd0a19b0d57c89c2f32e7aba124cb82be3c767dbe3bcb389453d3433dae7 7cdf428b-6aec-11f1-a4bc-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=207294 Fakulteta za organizacijske vede 0 0 0