20.500.12556/DKUM-9853 Pospeševanje prodaje v PTZ Bistrica Sales promotion in PTZ of Bistrica Diplomsko delo je vsebinsko razdeljeno na dva dela. Prvi del je namenjen obravnavi teoretskih izhodišč s področja tržnega komuniciranja in uporabe posameznih metod oziroma trženjsko komunikacijskih orodij. V praktičnem oziroma aplikativnem delu te diplomske naloge sem skušal analizirati obstoječe stanje na področju tržnega komuniciranja v PTZ Bistrica s poudarkom na uporabljenih metodah pospeševanja prodaje in oglaševanja. Na osnovi proučevanja dostopnih in razpoložljivih podatkov ter analize prodajnih aktivnosti in postopkov sem ugotovil, da se je prodaja stanovanj v PTZ Bistrica izvajala povsem rutinsko in v skladu s splošnimi prodajnimi pogoji. Dejstvo je, da podjetje v preteklem obdobju ni imelo praktično nikakršnih težav s prodajo stanovanjskih enot. To je v prvi vrsti posledica dejstva, da je povpraševanje po novozgrajenih stanovanjih na trgu nepremičnin vseskozi presegalo ponudbo novih stanovanj. Stanovanja so bila v celoti prodana že pred samim zaključkom gradnje posameznih stanovanjskih objektov. Iz teh razlogov so podjetju v preteklih letih posamezna tržno komunikacijska orodja razvijali zgolj v simboličnem obsegu. V zaključnem delu naloge sem skladno s končnimi ugotovitvami predlagal nekaj povsem konkretnih smernic in predlogov za spremembe na področju tržnega komuniciranja v podjetju The diploma paper is divided into two parts. The first part deals with theoretical starting points in the field of market communication and the use of certain methods or market communication tools. In the practical part of my diploma, I tried to analyse the present situation in the field of market communication in PTZ Bistrica emphasising the methods of sale promotion and marketing. Based on studying accessible and available data and the analysis of sale activities and procedures, I established that the sale of apartments in PTZ Bistrica was being carried out in a routine way and in accordance with general sale requirements. The fact is that in the past period the company did not have any problems with the sale of apartments. This is mostly because the demand for newly built apartments on the real estate market exceeded the offer throughout. Apartments were entirely sold before certain housing facilities were even finished. Due to this reasons, the company was developing certain market communication tools only in a symbolic extent in the past years. In the final part of my paper, in accordance with final findings, I suggested some fully concrete guidelines and proposals for change in the field of market communication in the company. KLJUČNE BESEDE: trženjsko komuniciranje instrumenti tržnega komuniciranja oglaševanje pospeševanje prodaje odnosi z javnostjo osebna prodaja PTZ Bistrica KEY WORDS: market communication instruments of market communication marketing sale promotion public relations personal sale PTZ Bistrica true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-02-25 11:01:18 2009-06-29 17:34:59 2022-04-11 15:48:32 2022-04-15 03:25:51 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 9897244 URN:SI:UM:DK:CGH1BUHD UNI_Coz_Drago_2009.pdf UNI_Coz_Drago_2009.pdf 1 F187B341CD47C16961D0D3A258B63785 a05f2ab45c5e1fb30029dc88035d17eff829dbc5e9fd09585a2c36522556584f a4dbc427-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1625e4b1-befa-449a-a91b-4a056ad0f47d https://dk.um.si/Dokument.php?lang=slv&id=7524 Ekonomsko-poslovna fakulteta 0 0 0