20.500.12556/DKUM-9860 Dejavniki, ki vplivajo na izbiro in nakup sirov Factors which affect the choice and purchase of cheeses Namen diplomske naloge je bil ugotoviti kateri dejavniki vplivajo na izbiro in nakup sirov. V teoretičnem delu sem s pomočjo strokovne literature predelala nakupne navade in obnašanje potrošnikov, podrobneje sem predstavila vrste nakupnega obnašanja, zadovoljstvo porabnikov in proces nakupnega odločanja ter dejavnike, ki vplivajo na nakupno obnašanje. Kot uvod v raziskavo sem najprej predstavila slovenski trg mleka in trg sirov. V drugem delu sem s pomočjo raziskave predstavila cilje raziskave, kakšno metodologijo dela sem uporabila in predstavila ter analizirala anketni vprašalnik ter podala predloge za povečanje zadovoljstva odjemalcev. The purpose of this diploma work to find out the factors which affect the choice and purchase of cheeses. The theoretical part covers the purchase habits and behaviour of consumers. Moreover, the buying behaviour is described in detail as well as satisfaction of consumers and the process of buying decisions and factors which affect the buying behaviour. In the introduction of the research teh Slovenian milk and cheese market is presented. In the second part, the aims of the research are listed, the methodology used is explained and the questionnaire is presented and analysed. In the and, some suggestions how to increase the satisfacton of consumers are given. vedenje porabnikov zadovoljstvo sir kakovost izkušnje cena blagovna znamka behavior of consumers satisfaction quality chees experience price brand name true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-02-26 10:33:59 2009-07-01 14:29:30 2022-04-11 15:48:51 2022-04-15 03:26:08 2009 0 Koper 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 9902876 URN:SI:UM:DK:GEPEBJAY VS_Zbona_Darja_2009.pdf VS_Zbona_Darja_2009.pdf 1 40F216D4529B710F7B2956D6C81EE6EB 37d5967e5b809c839b5a35f70ae519d89cadde69edf5e686e2be49517dfdcf4a a60a8bc8-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/37b9c3c1-b32d-4e3f-93bc-ad20b81501a0 https://dk.um.si/Dokument.php?lang=slv&id=7555 Ekonomsko-poslovna fakulteta 0 0 0