20.500.12556/DKUM-98615 Exploring destination image and experiences of unique gastronomic pockets : the case of Lendava the case of Lendava Raziskovanje podobe destinacije in doživetij edinstvenih gastronomskih žepkov : primer destinacije Lendava 2nd Cycle Master's studies graduate thesis Non-visitors’ perceptions of lesser-known destinations with weak or non-existent destination images remain underexplored. Our thesis addresses this existing gap by focusing on non-visitors’ perceptions of the destination Lendava, examining how respondents perceive and evaluate promotional photographs related to its unique gastronomic offer, and how the introduction of additional visual information can contribute to the change in the respondents’ perceived destination image and intention to visit. By introducing the unique concept of the gastronomy pocket, we establish a new type of destination that is differentiated from its competitors—a hidden gem characterized by a distinct blend of multiple cultures, a welcoming atmosphere, and cultural and gastronomic elements that set it apart from the mainstream. Through semi-structured interviews incorporating photo elicitation, we were able to compare the pre- and post-elicitation destination image of non-visitors and their ensuing expectations. We found that the respondents’ impressions were mainly shaped by the environment, local gastronomy, and traditions, which are core attributes associated with local landscapes, culture, and heritage. Our findings will contribute to a better understanding of gastronomy’s role in creating an attractive tourist offer for destinations that are still trying to establish themselves on the global map. Percepcija neobiskovalcev o manj poznanih destinacijah, ki imajo šibko ali neobstoječo podobo destinacije, ostaja premalo raziskano področje. Magistrska naloga zapolnjuje to raziskovalno vrzel z osredotočanjem na percepcije neobiskovalcev o destinaciji Lendava ter preučevanjem, kako anketiranci zaznavajo in vrednotijo promocijske fotografije, povezane z njeno edinstveno gastronomsko ponudbo, ter kako lahko vključitev dodatnih vizualnih informacij prispeva k razvoju njihove zaznane podobe destinacije in namere za obisk. Z uvedbo koncepta edinstvenega gastronomskega žepka vzpostavljamo novo vrsto destinacije, ki se lažje diferencira od konkurence – gre za skriti biser, ki ga odlikujeta odprt odnos in edinstvena mešanica značilnosti več kultur, kar se odraža v lokalni gastronomiji in drugih kulturnih elementih. S pomočjo polstrukturiranih intervjujev, ki so vključevali metodo fotoelicitacije, smo lahko primerjali podobo destinacije pri neobiskovalcih pred in po elicitaciji ter njihova posledična pričakovanja. Obenem smo dobili vpogled v njihovo evalvacijo izbranega promocijskega materiala. Ugotovili smo, da so vtise naših respondentov v največji meri oblikovali okolje, lokalna gastronomija in tradicije, ki predstavljajo ključne atribute edinstvenega gastronomskega žepka, ter so povezane z lokalno krajino, kulturo in dediščino. Naše ugotovitve bodo prispevale k boljšemu razumevanju vloge gastronomije pri oblikovanju privlačne turistične ponudbe za destinacije, ki se še poskušajo uveljaviti na globalnem zemljevidu. Lendava oblikovanje podobe destinacije gastronomski turizem destinacijski marketing edinstveni gastronomski žepek Lendava destination image formation gastronomy tourism destination marketing unique gastronomic pocket true true false [T. Perša] Angleški jezik Slovenski jezik Magistrsko delo/naloga 2026-06-24 09:58:48 2026-09-25 12:56:51 2026-09-26 03:10:39 0000-00-00 00:00:00 2026 0 Maribor 0 Ljubljana 93 str., I str. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-6:641.5:659.1(497.4Lendava)(043.2) 292535299 MAG_Persa_Tajda_2026.pdf MAG_Persa_Tajda_2026.pdf 1 C8076A4CE5B5FFCAB25D63FF0372736C 5ec24cc90d593d43c6c31fd73554dc5d06c3c434a523ebd3fd9e429e2c42528e dd8dd693-791b-11f1-80c7-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=207923 Fakulteta za turizem 0 0 0