20.500.12556/DKUM-98693 Analiza trenutnega stanja in potencial za razvoj kolesarskega turizma v Thermani Laško – predlog novega turističnega paketa diplomsko delo visokošolskega strokovnega študija Analysis of the current situation and potential for the development of cycling tourism in Thermana Laško – proposal for a new tourist package Športni turizem je pomemben segment turizma, ki povezuje športne dejavnosti in turistične izkušnje. V občini Laško, zlasti v Thermani Laško, ima ključno vlogo pri organizaciji športnih priprav in tekmovanj na nacionalni ter mednarodni ravni. Eden izmed perspektivnih segmentov je kolesarski turizem, trajnostna oblika aktivnega turizma, ki spodbuja ekološko mobilnost in izboljšuje doživetje turistov. Laško že razvija kolesarsko infrastrukturo in povezuje destinacijo s sosednjimi kraji, kar lahko prispeva k podaljšanju bivanja gostov in večji porabi. Thermana Laško že vključuje kolesarske storitve v svojo ponudbo, a želimo zaradi vse večjega zanimanja za kolesarski turizem oblikovati nov turistični paket, prilagojen potrebam kolesarskih turistov. Da bi paket ustrezal dejanskim potrebam, smo izvedli kvalitativno raziskavo z intervjuji ključnih deležnikov. Njihovi vpogledi so nam pomagali oblikovati temelje novega produkta, ki bo izboljšal ponudbo in doprinesel k strateškim ciljem občine – podaljšanju dobe bivanja gostov in trajnostnemu razvoju destinacije. Sports tourism is an important segment of tourism that combines sports activities with travel experiences. In the municipality of Laško, particularly in Thermana Laško, it plays a key role in organizing sports training camps and competitions at both national and international levels. One of the most promising segments is cycling tourism, a sustainable form of active tourism that promotes ecological mobility and enhances the tourist experience.Laško is already developing cycling infrastructure and connecting the destination with neighboring areas, which can contribute to longer guest stays and increased spending. Thermana Laško has already incorporated cycling services into its offer, but due to the growing popularity of cycling tourism, we aim to create a new tourist package tailored to the needs of cycling enthusiasts.To ensure the package meets actual needs, we conducted a qualitative study through interviews with key stakeholders. Their insights have helped us lay the foundation for a new product that will enhance the offer and contribute to the municipality's strategic goals—extending guests' length of stay and promoting the sustainable development of the destination. športni turizem kolesarjenje kolesarski turizem turistični produkt Thermana Laško občina Laško sports tourism cycling cycling tourism tourism product Thermana Laško municipality of Laško true true false [T. Randl Pušnik] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-07-01 12:55:17 2026-09-25 12:29:57 2026-09-26 03:10:39 0000-00-00 00:00:00 2026 0 Maribor 0 Brežice 109 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-52:796.61(497.4Laško)(043.2) 292527363 VS_Randl_Pusnik_Tjasa_2026.pdf VS_Randl_Pusnik_Tjasa_2026.pdf 1 81CA31EB574D24DED3425DC86B8F6037 f5a0e85f01a6fb0f2fa19b00bd51c8276718ba182fba79558130e17a236f503e 17e1c655-7542-11f1-9647-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=207784 Fakulteta za turizem 0 0 0