20.500.12556/DKUM-98811 Manifestacija Maussovih načel darovanja v sodobnih ritualih obdarovanja: študija primera praznovanja rojstnega dne na Ptuju magistrsko delo Manifestation of Mauss's Principles of Gift-Giving in Contemporary Gift-Giving Rituals: A Case Study of a Birthday Celebration in Ptuj Magistrsko delo raziskuje manifestacijo načel darovanja po Marcelu Maussu v vsakdanjih praksah s poudarkom na njihovem ponotranjenju. Osrednji namen je preučiti, kako obligatornost, recipročnost, ekvivalentnost in socialnost konstituirajo sodobne rituale obdarovanja v specifičnem lokalnem kontekstu. Raziskava temelji na kvalitativnem metodološkem pristopu in je zasnovana kot študija primera na Ptuju. Podatki so bili zbrani s poglobljenimi polstrukturiranimi intervjuji. Analiza je bila opravljena s sistematičnim kodiranjem motivov darovanja, trojne obveznosti, kroženja darov, družbenega konteksta, moralnih norm, čustvenih odzivov ter ritualne performativnosti. Rezultati kažejo, da darilo v obravnavani študiji primera deluje kot sredstvo vzpostavljanja in ohranjanja družbenih odnosov, pri čemer imata personalizacija darila in kognitivna investicija večji pomen kot njegova materialna funkcionalnost. Analiza nadalje nakazuje, da proces darovanja sledi strukturiranemu ritualnemu zaporedju petih faz, ki kljub vplivom sodobne potrošniške kulture ohranja ključne značilnosti tradicionalnih praks darovanja. Ugotovitve kažejo, da darovanje na Ptuju odraža značilnosti Maussovega koncepta totalnega družbenega dejstva ter prispeva k vzpostavljanju in ohranjanju socialnih vezi. This Master's Thesis explores the manifestation of Marcel Mauss's principles of gift-giving in everyday practices, with an emphasis on their internalization. The main aim is to shed light on how obligation, reciprocity, equivalence, and sociality constitute contemporary gift-giving rituals within a specific local context. The research is based on a qualitative methodological approach, with data collected through in-depth semi-structured interviews as part of a case study in Ptuj. The analysis includes systematic coding of motives, triple obligations, circulation and temporal lag, social context, moral norms, emotional responses, and ritual performativity. The results confirm that a gift functions as an entrance ticket into a relationship, with personalization and cognitive investment taking precedence over the material functionality of the gift. We find that the gift-giving process follows a structured five-phase ritual that – despite contemporary consumer culture and digitalization – preserves the traditional core of social cohesion. The discussion reveals that Mauss's principles manifest as a solid social framework that adapts to life cycles and specific family dynamics. We conclude that gift-giving in the context of this case study in Ptuj functions as a total social fact that, through the imperative of gratitude and respect, continuously creates and protects social bonds. Marcel Mauss ritual darovanja recipročnost socialna kohezija potrošniška kultura Marcel Mauss gift-giving ritual reciprocity social cohesion consumerism true true false P. Škerget Slovenski jezik Angleški jezik Ptuj (Slovenija); Magistrsko delo/naloga 2026-07-09 11:52:38 2026-09-04 13:40:26 2026-09-05 03:09:29 0000-00-00 00:00:00 2026 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VIII, 86 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.277Mauss M.:395.83(497.4Ptuj)(043.2) 290075907 MAG_Skerget_Polonca_2026.pdf MAG_Skerget_Polonca_2026.pdf 1 7C5D0D4612FC8CD92A0633976DFE8049 ed3855fb3d1ad7717317964a836ba8ad6182aa398584ae3a5c49ed7cd9c1e948 4e063869-7b7d-11f1-bdc2-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=208115 Filozofska fakulteta 0 0 0