20.500.12556/DKUM-98814 The soft factors in digital transformation strategies a study of employees digital competencies and support measures The aim of the study is to examine whether the digital competencies of employees and the way in which management introduces new digital technologies to employees influence the extent of selected strategic areas of digital transformation and the importance of different types of support. The data was collected in collaboration with Slovenian chambers of commerce using an online questionnaire. Study finds that the way in which new digital technologies are introduced has an impact on the customer experience, processes and digital solutions to support the business, as well as the digitalization of business models, products and services. In addition, the customer experience was also influenced by digital competencies. The ability to obtain funding for digital transformation was influenced by enterprise size and pub lished local and international examples of best practice in the field of digitalization were influenced by the methods used to introduce new digital technologies. digital transformation digital transformation strategy digital compe tencies support measures for digital transformation digitalna preobrazba strategija digitalizacije digitalne kompetence podporni ukrepi za digitalno preobrazbo true true true Angleški jezik Slovenski jezik Članek v reviji 2026-07-09 13:37:18 2026-07-09 13:37:18 2026-07-10 13:10:01 0000-00-00 00:00:00 2026 0 0 str. 947-968 št. 3 Letn. 23 2026 0000-00-00 Zaloznikova Objavljeno apc 2025-07-31 2026-03-02 2026-01-01 005.9:004 284062723 10.2298/CSIS250731029S 2406-1018 The_soft_factors_in_digital_trans-Pucihar-Lenart-2026.pdf The_soft_factors_in_digital_trans-Pucihar-Lenart-2026.pdf 1 3BE5A34D6B467FAA5E3333EF4CE0C45A 68c69a035ded167cc6813804b6303e667c3d95267b0333d314373cc1161b1039 91c7bdd0-7b8b-11f1-bdc2-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=208123 https://www.comsis.org/archive.php?show=ppr18859 0 8b06e1d6-7b8a-11f1-bdc2-00155d580e34 https://dk.um.si/Dokument.php?lang=slv&id=208120 Fakulteta za organizacijske vede 0 0 0