20.500.12556/DKUM-99057 An examination of the challenges associated with olfactory stimuli in museum services a systematic review of visitor-centric strategies This systematic review examines the impact of olfactory stimuli in museums, revealing a gap in the literature on how scents enhance visitor experiences. Utilising the PRISMA methodology, we analysed 237 records from various academic databases. Findings illustrate that scents are often thematically aligned with exhibits, such as historical scents, to deepen visitor engagement. Art galleries also utilise scents to enhance emotional and cognitive responses, evoking memories and enhancing immersion. Both pleasant and unpleasant scents impact visitors: pleasant scents improve mood and engagement, while unpleasant scents can intensify emotional reactions and immersion. Nevertheless, challenges like olfactory fatigue and technical limitations in scent delivery can hinder effectiveness. Overuse or weak diffusion may detract from the intended experience. Multisensory approaches that combine scent with other stimuli are especially beneficial for inclusivity, particularly for visually impaired visitors. Yet the review also identifies methodological limitations in current research, including small sample sizes, limited demographic diversity, and laboratory-based settings. The absence of standardised guidelines makes consistent integration difficult. Overall, this review highlights the potential of olfactory elements to enrich museum experiences and encourages further exploration and innovation in integrating olfactory stimuli into cultural experiences, including via a customer-centric lens. museum experience perceived value emotional response systematic literature review true false true Angleški jezik Angleški jezik Znanstveno delo 2026-07-29 03:06:15 2026-07-29 09:34:40 2026-07-30 03:09:41 0000-00-00 00:00:00 2026 0 0 Str. 1419-1450 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2026-07-04 339.138:069 283282435 286176003 10.18690/um.epf.7.2026.69 https://press.um.si/index.php/ump/sl/catalog/book/1126/chapter/1354 1 b3a14cdf-8ae9-11f1-baad-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=208711 https://press.um.si/index.php/ump/sl/catalog/book/1126/chapter/1354 1 f7afe586-8b1f-11f1-baad-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=208726 RAZ_Malc_Domen_2026.pdf RAZ_Malc_Domen_2026.pdf 1 4C8BC2BC05A0FAD2BC5CB642D42E527C bc8b3ddced7246c6fbe5eaa6fb66d54fcb63c4f693f89b29a8e644c0d38c5c31 3d6d5576-8b20-11f1-baad-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=208727 Ekonomsko-poslovna fakulteta 0 0 0