20.500.12556/DKUM-99109 Izbrane vedenjske pristranskosti in odpor do sprememb na primeru študentov ekonomskih in poslovnih ved Selected behavioural biases and resistance to change among students of economics and business studies Neoklasična ekonomska teorija posameznika obravnava kot racionalnega odločevalca s stabilnimi preferencami, ki med razpoložljivimi možnostmi izbira tisto, ki mu prinaša največjo koristnost. V praksi pa na odločanje pogosto vplivajo tudi omejene informacije, čustveni odzivi, referenčne točke in način predstavitve možnosti, zaradi česar lahko prihaja do sistematičnih odstopanj od popolnoma racionalnega vedenja. V diplomskem delu natančneje obravnavamo odpor do izgub, učinek lastništva in pristranskost statusa quo kot elemente, ki lahko prispevajo k odporu do sprememb pri študentih ekonomskih in poslovnih ved. Rezultati kažejo, da sta pri proučevani populaciji prisotna odpor do izgub in učinek lastništva. Anketiranci so morebitnim izgubam pripisovali večjo težo kot primerljivim dobičkom, dobrine in pravice, ki so jih dojemali kot svoje, pa so praviloma vrednotili višje. Prisotnosti pristranskosti statusa quo nismo potrdili, saj so se anketiranci v večini obravnavanih situacij odločili za spremembo. Kljub temu sta bili pri študentih prisotni dve izmed proučevanih vedenjskih pristranskosti, kar kaže na obstoj psiholoških dejavnikov, ki lahko v določenih okoliščinah povečajo zadržanost do sprememb. Ugotovitve potrjujejo, da posamezniki niso vedno popolnoma racionalni, vendar tudi ne ravnajo vedno pristransko. Celovitejše razumevanje njihovega odločanja zato zahteva povezovanje neoklasičnega in vedenjskega ekonomskega pristopa. Povzetek: Neoclassical economic theory views individuals as rational decision-makers with stable preferences who choose, from among the available alternatives, the option that provides them with the greatest utility. In practice, however, decision-making is often influenced by limited information, emotional responses, reference points and the way in which alternatives are presented, which may lead to systematic deviations from fully rational behaviour. This undergraduate thesis examines loss aversion, the endowment effect and status quo bias as behavioural biases that may contribute to resistance to change among students of economics and business studies. The results indicate that loss aversion and the endowment effect are present in the population under study. Respondents assigned greater weight to potential losses than to comparable gains and generally valued goods and rights they perceived as their own more highly. Status quo bias was not confirmed, as respondents opted for change in most of the situations examined. Nevertheless, two of the behavioural biases under investigation were identified among the students, indicating the presence of psychological factors that may, under certain circumstances, increase reluctance to accept change. The findings confirm that individuals are not always fully rational, but neither are their decisions invariably biased. A more comprehensive understanding of decision-making therefore requires the integration of neoclassical and behavioural economic approaches. vedenjska ekonomija odpor do izgub učinek lastništva pristranskost statusa quo odpor do sprememb. Ključne besede: behavioural economics loss aversion endowment effect status quo bias resistance to change. true true false A. Bandur] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-07-31 15:08:07 2026-08-27 13:47:13 2026-08-28 03:14:13 0000-00-00 00:00:00 2026 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 330:159.95 289141763 UN_Bandur_Ana_2026.pdf UN_Bandur_Ana_2026.pdf 1 5FBEC159C35401F9551D35F36582F9F7 1124d7658eefa38a6ce546a5c1d0349c336b5673c632fd9acc914bf3be7c04fb bb259c45-9f12-11f1-b93e-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=210214 Ekonomsko-poslovna fakulteta 0 0 0